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The musedata guide to MCN Pittsburgh 2017

Every year the musedata mission is growing, with a stellar line up in at Museum Computer Network (MCN) in Pittsburgh for 2017 and the Network’s 50th birthday! Learn from the experts, hear the latest case studies and download the essentials.

Also, join the Data & Insights Special Interest Group on Wednesday, 5.00 p.m. to 5.45 p.m. for drinks in the Exhibitor Hall.

Web Analytics and SEO: Learn the Ropes, Work a Plan, Measure the Right Stuff… Declare Victory!
Tuesday, 9.00 a.m. to 12.30 p.m. (half day workshop)
Elena Villaespesa, Assistant Professor, Pratt Institute; Brian Alpert, Web Analytics & SEM Analyst, Smithsonian

Elena and Brian’s popular web analytics half day workshop is back, with a new edition update, taking a balanced look at analytics versus optimization.

Money, Data and Power: a Review of Museum Use Cases with Big Data Analytics
Wednesday, 1.15 p.m. to 2.15 p.m.
Andrew Simnick, Senior VP Finance, Strategy and Operations, Art Institute Chicago; Angie Judge, CEO, Dexibit

Trip across three continents to compare the big data analytics programs and approaches to insight from top museums and galleries, seeing how to drive the museum analytics business case for increased revenue, optimized efficiency and social good, including a look at how to use museum forecasting to increase top line performance in the millions.

Data Driven Approaches to Publishing
Wednesday, 4.00 p.m. to 5.00 p.m.
Pamela Horn, Director of Cross-Platform Publishing and Strategic Partnerships, Cooper Hewitt, Smithsonian Design Museum; Eric Gardner, Digital Publication Developer, J. Paul Getty Trust

Compare the data driven approaches of publishing projects from two museums borrowing from the world of software development to solve publishing challenges.

Beyond the Graphing Calculator: A Deep Dive into Data Visualization and Cultural Institutions
Thursday, 8.45 a.m. – 9.45 p.m.
Jeff Steward, Director of Digital Infrastructure and Emerging Technology, Harvard Art Museums; Elizabeth Bollwerk, Archaeological Analyst, Digital Archaeological Archive of Comparative Slavery, Thomas Jefferson Foundation; Angie Judge, CEO, Dexibit; Jessica Milby, Assistant Director for Collection Information, Philadelphia Museum of Art; Neville Vakharia, Assistant Professor and Research Director, Drexel University, Westphal College of Media Arts & Design

Inspire innovation, transparency and audiences with practical examples on data visualization for the museum internally and externally.

“No Two Experiences Are the Same” – Personalisation and Websites 
Thursday, 1.30 p.m. – 2.00 p.m. 
Catherine Devine, Chief Digital Officer, American Museum of Natural History; Matt Tarr, Director, Digital Architect, American Museum of Natural History

See how the American Museum of Natural History created personalized web experiences based on visitor data, situational context and behavioral trends plus discover more on the museum’s agile and audience centric approach.

Lock it Down! Securing Your Museum in a Hacker’s World
Friday, 10.00 a.m. – 11.00 a.m.
Mara Kurlandsky, Project Coordinator for Digital Engagement, National Museum of Women in the Arts; James Vitale, Senior Solutions Architect, Los Angeles County Museum of Art; Adam Gegg, Director of Information Technology, St Louis Art Museum; Jeff Williams, Associate Director, Technology, Hammer Museum; Angie Judge, CEO, Dexibit

Bots. Hackers. Breaches. Phishing. From horror stories to practical strategies, walk away from this very practical session on security with your own tailored checklist on vulnerabilities and strategies.