Predicting the Future: Big Data Analytics for Museum Forecasting
Presented at the American Alliance of Museums (AAM) 2018 in Phoenix
Heather Hart, Director of IT at The Broad; Keith Laba, Chief Information and Analytics Officer at Arizona Science Museum; Chris Michaels, Digital Director The National Gallery London and Angie Judge, Dexibit
Far from a futuristic concept, artificial intelligence is already active in several museums that are exploring the social and commercial benefits of predictive analytics. In this session, we review three case studies using machine learning from big data analytics: forecasting museum visitation, advance pass attrition, and exhibition scenarios.