Blog: the Data Diaries

Marketers of cultural attractions need to optimize channel spend not just for visitation, but demographics and behavior, including commercial...

Machine learning is creeping into our everyday lives – maybe it recommended the last TV show you watched, or...

Looking to upskill for musedata as a leader, analyst or scientist? These open online courses, mostly free, provide an...

Organizational design is an important step for cultural institutions in becoming data driven and a key requirement to service...

The Museum Computer Network (MCN)’s Data & Insights Special Interest Group (SIG) pulled together a panel to discuss dashboards...

Data is central to power and influence, the theme of this year’s American Alliance of Museums in Washington, D.C....

Data is a hot topic at Museums and the Web 2016 in Los Angeles. Got your tickets? Here are...

So many aspects of museum management require visitor understanding. This is often the basis for content planning, commercial decisions, marketing...