Whitepaper: data driven insight in the cultural institution
This whitepaper explores the business drivers and return on investment for analytics and outlines a leadership approach to people, process and technology with options analysis and implementation best practices.
Whitepaper: data governance in cultural attractions
This whitepaper explores a data governance approach for the cultural sector, examining three important aspects of data governance: privacy, security and sovereignty.
Resource: visitor journey map
Explore the channels and data sources across visitor discovery, engagement and retention in order to trace metrics and Key Performance Indicators (KPIs), using a funnel framework.
Poster: insights methodology
A lean sigma inspired methodology for introducing data driven thinking in the museum.
Framework: integration architecture
An industry standard integration architecture.
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