Whitepaper: data driven insight in the cultural institution

This whitepaper explores the business drivers and return on investment for analytics and outlines a leadership approach to people, process and technology with options analysis and implementation best practices.


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Whitepaper: data governance in cultural attractions

This whitepaper explores a data governance approach for the cultural sector, examining three important aspects of data governance: privacy, security and sovereignty.


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Resource: visitor journey map

Explore the channels and data sources across visitor discovery, engagement and retention in order to trace metrics and Key Performance Indicators (KPIs), using a funnel framework.


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Poster: insights methodology

A lean sigma inspired methodology for introducing data driven thinking in the museum.


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Framework: integration architecture

An industry standard integration architecture.

Creative Commons Attribution Non Commercial Sharealike 4.0 International License 


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