Book: Guess, Grind or AI
LEADERSHIP BEST PRACTICES FOR BIG DATA ANALYTICS AND ARTIFICIAL INTELLIGENCE IN VISITOR ATTRACTIONS
In this book, you’ll discover Dexibit’s frameworks, methodologies and techniques to equip you and your team in making the most of your data journey to becoming insight informed. We’ll share ways to get started, pitfalls to watch out for and leadership tips to help make change stick – so your visitor attraction can continue innovating for generations to come.
Exclusive to visitor attractions – get your free copy today.
Whitepaper: data driven insight in the cultural institution
This whitepaper explores the business drivers and return on investment for analytics and outlines a leadership approach to people, process and technology with options analysis and implementation best practices.
Whitepaper: data governance in cultural attractions
This whitepaper explores a data governance approach for the cultural sector, examining three important aspects of data governance: privacy, security and sovereignty.
Resource: visitor journey map
Explore the channels and data sources across visitor discovery, engagement and retention in order to trace metrics and Key Performance Indicators (KPIs), using a funnel framework.
Framework: integration architecture
An industry standard enterprise architecture for visitor attractions across visitor experience, business support and operational support systems.
Poster: insights methodology
A lean sigma inspired methodology for introducing continuous improvement thinking in the visitor attraction.