In the visitor attraction, goals can help manage operational achievement of a strategic plan, or aid data informed experimental learning for iterative improvements. Setting, tracking and communicating goals and attainment is an important part of museum management.
Dexibit has long held capabilities for managing goals or Key Performance Indicators (KPIs). But now, you can not only report on the historic performance against goals, but also predict future attainment of goals, using Dexibit’s predictive analytics.
First of all, a look at how to set and manage goals in Dexibit. You’ll need to be an Account administrator to ensure you have the right permissions for goal management. Next, navigate to the Venue management module from the left hand side menu. Then, select ‘Targets’ from the horizontal menu.
Here, you can add, edit and delete targets, with a list of all targets you have set for your venue. For each target, you can give it a name, for example to line up with what you’d refer to this as internally, a start date, end date and a number. You’ll also need to select a data category, such as ‘Onsite visitation’.
In Dexibit, you can manage lots of targets simultaneously for a single metric. For example, your venue may have a stretch goal for visitation, as well as a standard target; or you might manage goals for the financial year, calendar year, various quarters, months, weeks, marketing or exhibition campaigns. Just add each one as a separate goal (and remember to give them meaningful names).
Once you’ve added your targets, you’ll be able to track and analyze your performance on these through your dashboard and reports. When you have multiple targets and your visualization provides a single point of reference for your goals (such as the Venue visitation volumetric below), the system will automatically analyze your performance against all of these goals at that given point in time, and average out your summary performance across the lot. This provides a quick and easy health check on your performance against plan.
If you need more granular analysis of a particular goal, you can then refer to the Goal burn up visualization, available for dashboards and reports via the Library. This interactive visualization enables you to explore your goals by measures and targets and tracks how your performance compares to these over time. By hovering over a particular point in time, you can then inspect the details. Any closed days, or days with no data, will show as a dotted line connector.
Next, you can set and analyze goals for the future. Using Dexibit’s new Forecasting module for predictive analytics, simply create a goal as you usually would in the Targets section, and then head over to generate a visitation forecast and check out what your venue’s likely performance is against this. Predicting how well – and how quickly – your venue will perform against plan is a great way to litmus test whether your venue’s aspirations are within reason for expected performance and whether you’re likely to require additional investment to get to where you want to be.