Dexibit was originally designed specifically for museums… a market which later expanded to incorporate all cultural institutions, then all visitor attractions, including commercial too. Today, a venue with Dexibit could be anything from a museum or gallery, zoo or park, theme park or stadium. Along the way, we’ve needed to expand Dexibit’s horizons to deal with a lot more than just exhibitions. Enter activities.
Now in Dexibit, you can define an ‘activity’ as:
- An exhibition – this could be a permanent, temporary, special or travelling exhibition
- An experience – this could be something like a tour or a ride (think rollercoasters, tram tours, gallery guides, escape rooms, overnighters and zip lines)
- An event – suitable for things such as sports games, pop concerts, performing arts or speaker series
The best thing about these activities is that for each individual instance, you can determine how you want to count it visitation:
- Footfall counts, manual or automatic
- Select ticket products and/or types
- Presence (location analytics against visitation numbers)
- The equivalent to total visitation during the date and time of the activity
Each activity can draw on a different definition of visitation, so you can have one event with ticketed admission, another free manually counted, another held in your cafe drawing from the automatic footfall counter device installed there and another special open day where all visitation is counted for the day.
These visitation definitions are specific to the activity, and can be managed separately to how you define a visitor to the venue itself. If you’re renting your venue out for example, you might not want to count visitors to that event into the venue’s records.
To add an activity:
- Navigate to the almanac from the left hand side menu
- Click ‘Add’ (bottom right of the module)
- Choose what type of activity you want to add from the drop down list
- Configure the name, dates and settings of your activity
- Once you’ve defined your activity, click ‘Source’ (bottom left of the modal) and make your selections
In the library, as well as your dashboards and reports, you’ll find new master visualizations for exhibitions, experiences and events – complete with the ability to overlay visitation and notes or configure the visualisation’s appearance.
Thought of an idea? We’ll be adding other activities to the mix shortly, such as education, alongside more detailed management for events that need to recur or be managed over the course of a season. Request a feature on the left of this page if something else has come to mind.
What’s next? In addition to our current exhibition simulation forecasting model, our data scientists are hard at work developing two shiny new machine learning models to predict experiences and events.