Building upon our recent work in dwell time distribution to create more in depth insight on this important metric, we’ve recently released a series of enhancements to recognise:
- Passersby, visitors to a venue, level or zone with a dwell time of less than 1 minute
- Quick visits, visitors to a venue, level or zone with a dwell time of 1 – 5 minutes
- Short visits, visitors to a venue, level or zone with a dwell time of less than 30 minutes (including the above)
For venues with more modern buildings, those positioned very close to other facilities (especially for modern buildings), or those with outdoor venues, WiFi bleed can occasionally pick up passersby from outside the venue, requiring removal before considering dwell times. When considered internally to the venue, a passerby can be a legitimate visitor that moves quickly through a space – using a level or a zone in transit rather than with any level of engagement.
Additionally, many venues will also see quick visits, those where a visitor may be onsite for less than 5 minutes – commonly those dropping in for various reasons, such as facilities use, for which removal may be desirable. When considered internally to the venue, a quick visit can be a legitimate visitor – for example, one that lingers outside a special exhibition without making in inside to engage.
Now, in any of the dwell time distribution visualizations, you can clearly identify both passersby and quick visits and optionally remove these from you analysis by unselecting these items.
For average dwell time per visitor, we have now also added an additional separate line item for the average dwell time ‘without short visits’. This recalculates the average dwell time without visits of a significant length, to provide a dwell time more reminiscent of a typical visitor of engagement (for example, not those purely using a retail or cafe space).
To try out insights for passersby and quick visits, refer to any of the dwell time by distribution visualizations. To evaluate the impact of quick visits on dwell time, refer to the visualization 41, dwell time per visitor.
Release date: September 19th 2018