Privacy

At Dexibit, we take privacy seriously. This includes:

  • Facilitating presentations, workshops and webinars on best practices for managing visitor privacy in the attractions industry
  • Providing additional resources such as whitepapers and advisory tips to to help our customers understand more about visitor privacy
  • Avoiding using personal data for analytics purposes where possible

However, as a customer, investor or #musedata fan, you may share your personal data with us. Or in visiting a venue powered by Dexibit, data on your visit may be shared with us by the venue. This privacy policy provides information on how we treat this information. This policy was last updated 25th May 2018 and may change from time to time; any amendments will apply from the date published here.

If you need to clarify any aspect of our privacy policy, make a complaint or request to be forgotten, you can contact our Privacy Officer at privacy@dexibit.com.

Engaging with a venue powered by Dexibit

Dexibit provides big data analytics software to visitor attractions, which help them make data informed decisions to provide you with commercially sustainable cultural experiences. To do so, we integrate with or otherwise receive a variety of data from systems such as footfall counters, WiFi presence, ticketed admission, membership management, point of sale, email marketing, social media, website traffic, tourism, events, weather and more. We store a copy of this data in our system and process it to provide the venue with forecasts, dashboards and reports. The venue retains ownership over this data and may extract it from Dexibit.

If you physically visit one of these venues or otherwise engage with it via a digital channel (such as visiting a website, downloading an app or interacting over social media), data about your visit may be shared with us. Where the source systems of this data hold personally identifiable information such as your name or email address (for example, if you submitted this information to book a ticket, subscribe to a newsletter or join a membership program), we redact this data so that personally identifiable information is not stored on our systems, to respect your privacy. Other data we consider to be delicate but not identifiable is often hashed, to further protect your privacy. Where we integrate with location positioning technologies (such as WiFi) we treat this data only as aggregate traffic, do not identify this data to an individual’s behavior and do not allow reverse look up.

Dexibit aligns with the Mobile Location Analytics Code of Conduct. We make a public commitment to maintain depersonalized data, to not to try to reidentify data and to  prohibit downstream recipients from trying to use data to identify a particular individual. 

For more information about location analytics or to log a request with the industry’s Central Opt Out facility, see smart-places.org.

We recommend to these venues that they:

  • Provide you with an easy to understand, up to date privacy policy that covers both your digital experience and your physical visit to the venue
  • Ensure this policy is accessible to you when you visit the venue in person
  • Indicate to you if the WiFi network is used for analytics purposes (including signage in the venue and notes in the WiFi access policy)
  • Encourage the appointment of a privacy officer, conduct privacy audits and improvements and review privacy processes such as forget requests
  • Consider providing a means for you to visit the attraction anonymously and only ask you for the information they need

If you wish to remain anonymous during your visit, you can also select not to share your data with the venue, turn off your device’s WiFi and Bluetooth, set your web browsing to private and not download any apps provided by the venue.

You may choose to share your information with the venue, who should let you know what it will use that information for and check with you before using this information. If any of your personally identifiable information is collected during your visit, your express permission should be sought. Their handling of your personal information is subject to the venue’s own terms and privacy policy. Where your digital visit involves a third party solution, such as a website, app or social media, their handling of your personal information may be subject to the third party’s terms and privacy policies too.

We will retain data we receive for the length of our commitment to our customer and may share benchmark industry insights. We will not otherwise share data with third parties, however if we are required by law or believe it necessary to protect our rights, we may disclose your information to a legal process or proceeding.

Any questions about your privacy at an attraction you have visited should be directed to that organization in the first instance.

Browsing our website

When you visit our website we record anonymous information about your visit to better the information we provide. We use cookies (data stored on your device to collect website usage data), however these are not required to view our website and you can adjust your browser to decline.

When you request a resource, register for a free trial or make an enquiry, we will collect and store personal information such as your name, organization and contact details. We will use this information to provide you with the information you have requested and follow up with you on your experience.

Subscribing to our newsletter

When you subscribe to our newsletter we record your name, email address and interests to provide regular updates. You can update your information or unsubscribe at any time. If you are a shareholder, we are contractually and legally required to provide you with regular updates.

We will not share your data with third parties, however if we are required by law or believe it necessary to protect our rights, we may disclose your information to a legal process or proceeding.

Using Dexibit’s software

When you purchase a subscription to Dexibit’s software as a service, we record personal information with your registration and collect your billing details. We use this information to provide you with the service you have requested and follow up with you on your experience.

In becoming a user we record your name, email address, venue and role. You will receive an email notification to confirm your subscription and be able to access your data to update it. You can elect to provide additional information such as a profile picture and your preferences. We use this information to provide you with access to Dexibit and to personalize the content we show you. If you no longer wish to be a user of Dexibit, your account administrator can remove your access.

When you login to Dexibit or otherwise use our software we record identifiable information about your usage to better the software we provide and as a function of data audit controls, to provide a history of what data has been added, edited, viewed or deleted. We use cookies (data stored on your device to collect website usage data) and login information to understand how you use Dexibit, personalize the content we show you and remember your preferences. We will associate your account with your browser or device for secure authentication.

Your Dexibit settings let you decide whether you wish to receive additional notifications, such as automated reports via email.

Your account administrator will be able to see your information, edit it on your behalf or remove your access. Our system administrators will also be able to see your information, edit it on your behalf or remove your access in order to provide you with our services.

We will not share your data with third parties, however if we are required by law or believe it necessary to protect our rights, we may disclose your information to a legal process or proceeding.

Dexibit and the cloud

Because our website and software are managed on the cloud, data is transmitted across the Internet and stored in our servers hosted with Amazon Web Service (AWS) in the United States or processed by our partners such as Google Analytics who access data on our behalf to provide us with services bound by confidentiality and security commercial requirements. As we are a global business, we may need to send your information to our teams in various countries to provide our services, including engineering in New Zealand and customer service in the United States. We have taken steps to protect your information, however the security of information on the Internet cannot be guaranteed and if you are not satisfied with this risk, you should not share your information with us.

Your rights and responsibilities

You can always contact us to:

  • Access your own personally identifiable information
  • Make amendments to your own personally identifiable information
  • Ask us to remove your own personally identifiable information

You can always choose not to use Dexibit or not to share your personal information. You can also file a query if you need to clarify any aspect of our privacy policy or make a complaint if you are unhappy about the way we have treated your own personally identifiable information.

What you need to do:

  • Make sure to keep your password safe and notify us as soon as you are aware it may be at risk
  • Be responsible for keeping your information up to date
  • If you ever need to share information with us on another person (such as adding new users or inviting a friend), you need to make that person aware and ensure you have their consent

If Dexibit is involved a merger, acquisition or asset sale, your data may be transferred as part of that transaction and this policy will apply to your data under the new entity.