This year, MCN looks at using technology to emphasize inclusion, accessibility and agency – with data being central to all three. Joining the conference in New Orleans in November? Here are the top presentations about big data and analytics. Make sure you’re booked to attend the workshop on lean analytics with Dexibit’s Angie Judge and Art Gallery Ontario’s Mark McKay.
The Lean Museum: Metrics Driven Continuous Improvement (lean sigma white belt training)
Tuesday, 9.00 a.m. to 12.30 p.m. (half day workshop)
Angie Judge, Mark McKay
Metrics driven continuous improvement is an important tool for leaders wanting to reduce inefficiencies, increase value focus and drive focused technology enablement. Lean sigma provides a management framework for disciplined, experimental and metrics based organizational change management. This white belt training workshop provides a comprehensive introductory overview.
Measure, Rinse, Repeat: Choosing the Right Metrics to Better Understand & Reach Your Audience
Tuesday, 9.00 a.m. to 12.30 p.m. (half day workshop)
We will step you through the process of defining clear, measurable goals and target audiences in order to streamline your digital communications and help you use data to tell your story. Additionally, we will help you understand what free and paid tools can help you evaluate your communication strategy. Finally, we will go over different ways to communicate your successes, or that rare failure.
Web Analytics and SEO: Learn the Ropes, Work a Plan, Measure the Right Stuff… Declare Victory!
Tuesday, 1.30 p.m. to 5.00 p.m. (half day workshop)
Today’s analytics tools are sophisticated and easy to use. Great, right? Actually, no! Join the Smithsonian’s Brian Alpert for this workshop designed to make Web Analytics and SEO both understandable, manageable and actionable.
Met’s Media Technology Initial Foray into Re-examining our Data
Thursday, 9.00 a.m. to 9.15am
The Met’s Media Technology team will present our initial foray into re-examining our data: how it is accessed, how we connect with different services within the museum, and how we serve our data to audience-facing products.
Empowered Data: Evaluating Visitors’ Experiences Using Technologies to Make Informed Decisions
Thursday, 9.45 a.m. to 10.15 a.m.
Visitors have more flexibility in the way they choose to interact with a museum but museums also have more opportunities to learn about visitor behaviors. The evaluator will focus on agile techniques and best practices which can be implemented by anyone to get a better sense of how visitors respond to these relationships between museums and technology.
What is good video? Using Data to do Better with our Content
Thursday, 12.00 p.m. to 1.30 p.m.
Anna Chiaretta Lavatelli, Trilce Navarrete, Elena Villaespesa, Emily Robbins
The Media Production and Branding SIG and the Data and Insights SIG have combined efforts to develop an online survey to gain an understanding of the scope of production and goals of production in museums today. In this talk we will present an analysis of the collected data from the survey to gain understanding of the state of video production in museums.
SIG Happy Hour: Data and Insights
Thursday, 5.45 p.m. to 7.00 p.m.
Join the Data and Insights Special Interest Group for a drink with a view from the balcony and the chance to network.
Synergizing Your Data: Effective Strategies for Aggregating and Reporting Across Diverse Data Silos
Friday, 10.15 a.m. to 11.15 a.m.
James Vitale, Shyam Oberoi
The quantity and diversity of data our institutions is collecting on a daily basis is ever increasing, further complicated when we find ourselves dealing with multiple data silos and with a mixture of data silos that are hosted locally, in remote data centers or up in the cloud. Learn how to design an extensible infrastructure that supports the centralized aggregation and reporting of your data.
Strategic and Integrated Analytics, Making Data About Museums Actionable
Friday, 12.30 p.m. to 1.00 p.m.
Bruce Wyman, Kate Haley Goldman, Corey Timpson, Douglas Hegley
A look at how data collection is being performed, how it aligns with institutional goals, and how business decisions and strategic planning have evolved as a product of a detailed review of data leading to the overhaul of existing practices. We’ll share the thinking that goes into the data collection and analysis process while giving practical insight into how this experience can be applied to other organizations beginning to head down this path. We will also look at approaches to making practical use of big data, from statistical analysis techniques to predictive analytics – and the potential staffing and ethical implications of this emerging practice.
Data and Insights SIG meeting
Friday, 12.30PM – 1.00 p.m
Making Digital and Data Literacy More Inclusive
Friday, 3.00 p.m. to 4.00 p.m.
Elizabeth Bollwerk, Lesley Langa, Loreto Alonzi, Eric Johnson, Robert Connolly, Carolyn Royston
While museums are allocating resources and creating analyst roles within their institutions, a number of museums technologists have advocated that digital and data need to be integrated into all aspects of museums and cultural heritage institutions. This session brings together six panelists who work or have lead digital and data literacy education projects.