FOR IMMEDIATE RELEASE
AUCKLAND, NEW ZEALAND
December 1, 2025

Dexibit, global provider of data and AI specifically for visitor attractions, announces customer success showcase for conversational insight

Dexibit, a global provider of data and AI for visitor attractions, today announced strong early adoption and measurable results from its new AI product Ask, the industry’s first conversational insight capability built specifically for the experience economy. These outcomes will be showcased at an upcoming online event with several leading attractions.

Accelerating insight across the attraction ecosystem

Ask by Dexibit enhances how attractions use their own data by combining operational data, visitor feedback and contextual intelligence such as Dexibit’s unified benchmarks and unique almanac. Designed to work alongside existing systems and workflows, Ask enables teams to get clear, actionable answers in seconds without the need for dashboards or code. 

“Watching Ask take flight with our customers and the value they’re achieving has been remarkable,” said Angie Judge, Chief Executive of Dexibit. “With the ability to work on, in or with data – whether analysing visitor behaviour, summarising guest feedback or preparing reporting – Ask can complete complex tasks in minutes that previously took teams hours, days or even weeks. In a period where many attractions are navigating resource constraints, this kind of hyper efficiency unlocks meaningful capacity across operations, visitor experience and strategy.”

Ask is already being used across a range of attraction types, from museums and galleries to zoos and aquariums, gardens and parks, amusement parks and entertainment venues.

Its conversational interface supports familiar questions such as:

• “Analyzing our forecast for the remainder of this year against targets and actuals, do we need to reproject?”
• “How is our F&B operating partner performing?”
• “Create quantified segments and avatars for our visitors based on their behaviors – how can we think differently about who is visiting and who isn’t?”
• “Write a report for the executive on visitor experience risk based on California law – what’s our incident register look like?”
• “Add the FIFA schedule to our almanac and analyze the potential impact – what’s a creative campaign to capture sports tourism?”

Since Dexibit launched Ask in September 2025, attractions of various sizes and types have begun using conversational insight AI to accelerate analysis and support decision making across their organisations. Ask featured prominently at the IAAPA Expo in Orlando, where Dexibit customers including The Field Museum, Aquarium of the Pacific and Rainbow’s End demonstrated a wide range of practical use cases from engaging visitors through market segmentation to supporting day to day operations, enhancing how their teams think and work.

“This dramatically reduces the time needed to extract actionable insights from our data.” Sam Holdich, Head of Tourism, Wētā Workshop 

Customer showcase event

To highlight how attractions are approaching AI adoption, Dexibit will host a customer showcase at 4 PM Eastern / 1 PM Pacific on Thursday 4 December (10 AM NZDT on Friday 5 December). Speakers from New England Aquarium and Monopoly Dreams will discuss their early experiences using Ask and the outcomes they have achieved.

“In this uncertain environment, we are using Ask for insights into future admissions trends as it draws on historical sales data and visitor reviews to project financial impacts and offer actionable strategies.” said Kristen Greene, Director of Financial Planning & Analysis at New England Aquarium.

“As GM of Monopoly Dreams I am committed to finding ways to boost productivity so our team can work smarter. Dexibit’s dashboards already bring together multiple data sources into one place, and now with ASK I can get all the benefits of an AI agent directly connected to our real time data making finding insights, completing analysis and answering the ‘why’ so much quicker.” Sophie Webber, General Manager at Monopoly Dreams 

A new layer of intelligence for attractions

With rapid customer uptake, Dexibit is already working on the next wave of capability for Ask, including new tools for proactive insight.

“Ask goes beyond answering questions. We’ve packed it with rich features for analysis, collaboration and reporting in a way that feels natural for teams across an attraction,” said Ravi Chandra, Chief Product & Technology Officer at Dexibit. “We see this as an important new layer of intelligence that helps attractions access the insight they need quickly and confidently.”

Register to join the Ask showcase event by Dexibit live at dexibit.com/ask-showcase/.

About Dexibit

Dexibit is a data and AI software as a service specifically for visitor attractions, empowering places people love to visit. Iconic visitor attractions around the world rely on Dexibit to predict and analyze visitor behavior while democratizing data – to get more visitors through the door, spending and engaging more and returning as loyal fans and supporters. 

Ask by Dexibit is available to all Dexibit customers globally.

Press contact

Contact Dexibit at press@dexibit.com or visit press.dexibit.com