Revenue assurance involves monitoring and plugging revenue leaks in visitor attractions, ensuring that revenue is accurately recorded and collected. Some common areas to check for leaks include ticket scanning, legacy discounts, staff discounts, and members lending their passes to others.

Measuring the performance of visitor attractions with multiple locations can be a challenge given each can be different on the ground. We look at KPIs that stand up to comparability.

When it comes to analyzing visitor attraction data, per caps only tell part of the story. By diving deeper into metrics like commercial conversion rates and average order value, leaders can uncover valuable insights to improve their commercial operations.

Insights from popular days and times, across Dexibit’s portfolio of visitor attractions.

Is your visitation attraction pumping at midday on a Saturday, then dead during the week? It’s possible to fill traditionally quiet times and grow demand while spreading capacity.

Insights from memberships and season passes showing the comparative impact of the recession and pandemic, across Dexibit’s portfolio of visitor attractions.

The new year has brought some exciting new changes to Dexibit’s app. Here’s a look at some of the user interface changes we’ve made with Dexibit’s Design Director, Daniel Jordan.

Insights from Black Friday and Cyber Monday revenue data across Dexibit’s portfolio of visitor attractions.

Insights from per cap revenue data across Dexibit’s portfolio of visitor attractions.

Insights from revenue recovery data across Dexibit’s portfolio of visitor attractions.

Insights from negative remarks gathered from online reviews across Dexibit’s portfolio of visitor attractions.

Data and examples from positive remarks gathered from online reviews across Dexibit’s portfolio of visitor attractions.

Visitor happiness data gathered from online reviews across Dexibit’s portfolio of visitor attractions.

It is not uncommon for the various markets of the US to operate almost independently from one another, and this proved true once again during the pandemic.

Understanding how your venue’s visitation measures against a pre pandemic baseline helps add context for how the year is unfolding. It’s also useful if you’re thinking about your future goals and as a point of comparison with industry.

Between visitor attractions globally, cultural institutions and commercial venues have experienced very different recovery rates, likely driven by a combination of risk profiles from management operating decisions around opening restrictions and by visitor behaviors in their likelihood to visit.

Curious about how we manage our product at Dexibit? Here’s a look from behind the scenes at our contemporary product best practices with Dexibit’s Product Director, Veronika Gower. 

In the highly seasonal business of visitor attractions, not all school holidays were created equal. It’s important to understand the nuances of how various school holidays perform when comparing visitation results.

Understanding how the impact at your venue compares with the attractions sector globally provides useful context for identifying growth opportunities and setting goals.

Many attractions are putting data at the top of the investment agenda. Hardly surprising, given good growth needs insight and investments over the past few years have shown promising returns.

Many attractions are putting data at the top of the investment agenda. Hardly surprising, given good growth needs insight and investments over the past few years have shown promising returns.