Passing go: starting strong with data at Monopoly Dreams in Melbourne
The Insights Lounge
Fireside chats with visitor attraction executives leading with data.
An inside look at launching a new attraction, building a data culture from day one, and unlocking insight across a new operation, together with Sophie Webber, General Manager at Monopoly Dreams in Melbourne.

“This is a real game changer for this industry. You honestly take data for granted when you work in other spaces… we’d spend so much time trying to manually sort this out – to be able to get the efficiencies from a data platform. ”
Sophie Webber
General Manager
Monopoly Dreams, Melbourne
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