Visitor Management Playbooks
Written especially for visitor attractions, these playbooks outline best practices for 10 visitor management themes. No matter whether your organization is just starting on its data journey or seasoned in big data analytics to inform strategy and operations, these guides outline insights, trends and patterns to influence and optimize growth.
We’ve designed these playbooks and videos so you can master visitor management. Discover industry specific strategies and tactics, then be inspired to create an action plan for innovation and continuous improvement at your organization.
Visitation is the primary performance metric of all visitor attractions and public places as the top line of the visitor management business model.
This guide outlines best practices for managing visitation – including understanding behavior and demographics – with actionable insights from patterns and trends.
In the wake of COVID-19, managing capacity is a top priority for most visitor attractions to ensure safe and happy visitors.
This guide outlines best practices for optimizing capacity while mitigating breaches to optimize revenue and commercial outcomes, with actionable insights.
Marketing is a key component in recovery to increase engagement with audiences on multiple digital channels to drive demand for onsite visitation.
This guide outlines best practices for increasing reach, optimizing conversion, and powering growth for marketing teams.
Loyalty – Improve conversion, reduce churn and increase lifetime value
Activities – Analyze exhibitions, experiences and events for visitor outcomes
Experience – Increase happiness, engagement and other visitor outcomes
Revenue – Increase Average Revenue Per Visit (ARPV) for various lines of business
Efficiency – Balance cost saving opportunities versus visitor outcomes
Yield – Balance ticket price versus volume to optimize revenue
Portfolio – Performance manage across multiple venues