Visitor Management Playbooks

Written especially for visitor attractions, these playbooks outline best practices for 10 visitor management themes. No matter whether your organization is just starting on its data journey or seasoned in big data analytics to inform strategy and operations, these guides outline insights, trends and patterns to influence and optimize growth.

We’ve designed these playbooks and videos so you can master visitor management. Discover industry specific strategies and tactics, then be inspired to create an action plan for innovation and continuous improvement at your organization.

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Visitation

Visitation is the primary performance metric of all visitor attractions and public places as the top line of the visitor management business model.

This guide outlines best practices for managing visitation – including understanding behavior and demographics – with actionable insights from patterns and trends.

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Capacity

Particularly in the wake of COVID-19, managing capacity is a top priority for most visitor attractions to ensure safe and happy visitors.

This guide outlines best practices for optimizing capacity while mitigating breaches to optimize revenue and commercial outcomes, with actionable insights.

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Loyalty

COMING SOON: Improve conversion, reduce churn and increase lifetime value for your visitors and members.

Activities

COMING SOON: Analyze exhibitions, experiences and events to enhance visitor outcomes.

Experience

COMING SOON: Increase happiness, engagement and other visitor outcomes.

 

Revenue

COMING SOON: Increase Average Revenue Per Visit (ARPV) for various lines of business.

Efficiency

COMING SOON: Balance cost saving opportunities versus visitor outcomes.

Demand

COMING SOON: Increase reach, visitation and power growth by analyzing marketing and advertising.

Yield

COMING SOON: Balance ticket price versus volume to optimize revenue.

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