Industry leading resources for visitor attractions
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The insights guide to managing visitation
Visitation is the primary performance metric of all visitor attractions and public places as the top line of the visitor management business model.
This guide outlines best practices for managing visitation – including understanding behavior and demographics – with actionable insights from patterns and trends.
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The insights guide to occupancy and capacity management
Particularly in the wake of COVID-19, managing capacity is a top priority for most visitor attractions to ensure safe and happy visitors.
This guide outlines best practices for optimizing capacity while mitigating breaches to optimize revenue and commercial outcomes, with actionable insights.
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The insights guide to generating engagement and demand through marketing
Marketing is a key component in recovery to increase engagement with audiences on multiple digital channels to drive demand for onsite visitation.
This guide outlines best practices for increasing reach, optimizing conversion, and powering growth for marketing teams.
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Book: Guess, Grind or AI
Leadership best practices for big data analytics and artificial intelligence in visitor attractions
Dexibit’s frameworks, methodologies and techniques to equip you and your team in making the most of your data journey to becoming insight informed. Discover ways to get started, pitfalls to watch out for and leadership tips to help make change stick – so your visitor attraction can continue innovating for generations to come.
Whitepaper: COVID-19 Leading in Crisis, Survive then Thrive
This whitepaper analyzes the impacts of the COVID-19 health and economic crisis for the visitor attractions sector, documents its response and provides attractions professionals with guidance on how to lead in these extreme circumstances.
Webinars: Leading in Crisis
Access live coverage or on demand viewing of Dexibit’s webinar series, Leading in Crisis, as we cover burning issues for visitor attractions. Guest speakers include The American Alliance of Museums, IAAPA, Field Museum, Shedd Aquarium, Museum of Modern Art (MoMA) and more.
Podcasts: The Data Diaries
Tune in as we chat to visitor attractions futurists, scientists, experts and leaders on The Data Diaries. Guest speakers include the American Alliance of Museums, Jamestown-Yorktown Foundation, Future of Privacy Forum and more.
Video series: #ReopenRun
As attractions start to open, join Angie and Cece as they explore New Zealand, one of the first countries to reopen, to see how various venues are operating post lockdown for COVID-19 – capturing the visitor point of view plus leadership interviews behind the scenes.
Resource pack: COVID-19 Scenario simulation pack
Drive your COVID-19 response plan using this guide to identify plausible scenarios and shape effective strategies. Understand what external market conditions to analyze, which of your organization’s key metrics, plans and budgets will be affected and what pivotal decisions you need to make.
Survive then thrive leadership framework
Navigate the all important order of actions and decisions in responding to the COVID-19 crisis through the steps of assess, respond, simulate, manage and rise.
Resource: visitor journey map
Explore the channels and data sources across visitor discovery, engagement and retention in order to trace metrics and Key Performance Indicators (KPIs), using a funnel framework.
Whitepaper: Insight inspired decisions in visitor attractions
This whitepaper aims to inform leaders and executives the breadth of opportunities available when their organizations embrace analytics, with practical examples and frameworks for how to do so.
5 ways attractions are generating visitation demand through marketing
We take a look at how attractions globally are generating demand through redefining target markets, building staycation campaigns and capitalizing on earned media. Plus,…
The ticket to success – configuring your ticketing system for visitor insights
Configuring your new ticketing system with insights in mind can uncover much more about your visitors than obvious at first glance – providing a…
20 questions to ask of your visitation
Getting started with big data analytics begins with simply understanding visitation patterns, trends and influences – getting to more know about visitors and their...
Empower, inspire, motivate: The data story of recovery
Nothing cuts quite like having to sit in front of the board, funders or even the team to explain that visitation is only a...
Top 3 priorities for visitor attractions navigating reopening and recovery
The hardest part of leading through the crisis is still ahead of us: navigating the recovery. The challenge is threefold: providing for safe and…
Advice from senior leaders of reopened visitor attractions
During our #ReopenRun video series, we visited attractions operating post lockdown and interviewed 10 senior leaders, asking them what advice they would share with…
Planning scenarios for reopening with the Museum of Arts and Design
We ask Kyle Wilbert, Visitor Experience Manager, how the team is using Dexibit’s Scenario Simulation tool to simulate different reopening dates, capacity constraints, and…
Reflections on reopening and visiting attractions
Angie reflects on reopening in New Zealand, including visiting 8 attractions and discovering that the recipe for reopening success is a mix of leading…
COVID-19: Pandemic permitting – simulating scenarios to reopen
With such an unpredictable future, there’s a lot of guesswork involved in decision making – but with scenario simulation, these can at least be…
COVID-19: Top 7 tech trends in the wake of the pandemic
Even the darkest clouds have silver linings. In many walks of life, COVID-19 fast tracked years of digital transformation in a few days. For…
COVID-19 Response: Visitor attractions industry survey results
As part of industry efforts for visitor attractions to unite against COVID-19, Dexibit is collating survey results on how venues are responding to the…
COVID-19: The fate of tourism in the face of a pandemic
For many visitor attractions, the impact of COVID-19 to tourism in its own right is significant enough, let alone the addition of lockdowns, potential…
