LEADERSHIP BEST PRACTICES FOR BIG DATA ANALYTICS AND ARTIFICIAL INTELLIGENCE IN VISITOR ATTRACTIONS

In this book, you’ll discover Dexibit’s frameworks, methodologies and techniques to equip you and your team in making the most of your data journey to becoming insight informed. We’ll share ways to get started, pitfalls to watch out for and leadership tips to help make change stick – so your visitor attraction can continue innovating for generations to come.

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This whitepaper analyzes the impacts of the COVID-19 health and economic crisis for the visitor attractions sector, documents its response and provides attractions professionals with guidance on how to lead in these extreme circumstances.

Drive your COVID-19 response plan using this guide to identify plausible scenarios and shape effective strategies. Understand what external market conditions to analyze, which of your organization’s key metrics, plans and budgets will be affected and what pivotal decisions you need to make.

This whitepaper aims to inform leaders and executives the breadth of opportunities available when their organizations embrace analytics, with practical examples and frameworks for how to do so.

Explore the channels and data sources across visitor discovery, engagement and retention in order to trace metrics and Key Performance Indicators (KPIs), using a funnel framework.