Empowering places we love to visit
From museums and galleries to theme parks and stadiums, leading visitor attractions globally use Dexibit
to predict and analyze visitor behavior
Why we're here
Billions of people visit the world’s visitor attractions each year. At Dexibit, our insights inspire decisions to get more visitors through the doors, engaged in rich experiences and loyally returning.
We enable leaders and teams to democratize data and switch from gut feel to insight informed with the latest in big data analytics and artificial intelligence.
How it all started
Dexibit began when founder Angie Judge noticed a museum guard with a clicker counter. With a background in network analytics, she saw the need for transformation in data for visitor attractions.
Years on, Dexibit doesn’t just help attractions count visitors accurately, but predicts and analyzes visitor behavior too.
We’re proud that the world’s biggest cultural institutions, commercial attractions and tourism authorities trust us to help them democratize data and empower insight inspired teams.
Big on data for good
Core is our philosophy of data ethics. We believe in insight inspired decisions based on understanding visitors and their experiences at large instead of targeting individuals at the expense of privacy.
All data in Dexibit is redacted of personal information and further treated to protect visitor privacy. We’re proactive thought leaders around preventing bias, handling censorship carefully and including ethics in data governance.
Proud members and sponsors of
An award winning team
Our diverse team are passionate fans of art, history, science, coasters, theatre, live sport, concerts and the great outdoors.
From our experiences serving technology across telecommunications, retail, healthcare, education, government and more.
One thing we all share is a love of data and dinos!
Meet our leadership
Rick first worked with Dexibit as a customer during his term as CEO of Te Papa Tongarewa, the national museum of New Zealand. As Chair, Rick brings together his experience leading technology, media and tourism at the helm of Chartered Accountants ANZ, TVNZ, Telstra Media, EDS NZ and Ansett Air.
Chief Executive, Director
Angie leads the team across the US, UK and NZ. Before founding Dexibit, Angie spent 10 years with Hewlett Packard, Amdocs and Finco, specializing in technology transformation and network analytics. Angie’s home is filled with black and white photography and she’s obsessed with waterskiing.
Chief Operating Officer, Director
Justin runs Dexibit’s global business operations, including finance, tax, legal, compliance and security. Prior, he spent 20 years in the construction industry. Justin is an avid snowboarder, military history buff and aspiring food snob.
Chief Technology Officer
Ravi has delivered product across a diverse mix of industries with many different constraints. He’s embedded this dimensionality into a set of leadership model parameters to unearth valuable insights from our data. Ravi thrives on teamwork and loves delving into our digital excavations. When not reinforcement learning, he enjoys spending time with his three dino-mite daughters.
Pierre has worked across multiple tech industries and enjoys creating an environment of forward thinking ideas to add tangible value and overall customer satisfaction. Using an authentic people-first approach, he loves seeing new ideas come to life, driven by customer and business needs, and backed by strong data analysis. If not in a meeting with his incredible clients, you’ll find Pierre surfing his local break or riding his bike with his daughter.
Veronika is a former behaviour therapist who joined the world of software and fell in love with the industry. She is passionate about enabling collaboration, communication and alignment within teams and the wider business. In the summer you’ll spot Veronika hiking in Aotearoa’s beautiful backyard and in the winter, hibernating with her Kindle and boardgames.
Daniel started his working life in the museums sector in London. His habit of tinkering with computers lead him to a career in software, solving complex problems with simple solutions, in constant collaboration with users. He has a continuing passion for music, books and illustration.
Lead Data Scientist
Victoria developed a love for data, measurement, statistical modelling, and programming, while completing her doctoral and postdoctoral research, which led her to pursue a career in data science. Her background in the cognitive and behavioural sciences gives her a unique perspective into visitor behavior. She’s passionate about the unique power of data, the scientific method, and data science to tell us what is true and solve problems.