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Empowering places we love to visit

From museums and galleries to theme parks and stadiums, leading visitor attractions globally use Dexibit
to predict and analyze visitor behavior

Why we're here

Billions of people visit the world’s visitor attractions each year. At Dexibit, our insights inspire decisions to get more visitors through the doors, engaged in rich experiences and loyally returning.

We enable leaders and teams to democratize data and switch from gut feel to insight informed with the latest in big data analytics and artificial intelligence.

How it all started

Dexibit began when founder Angie Judge noticed a museum guard with a clicker counter. With a background in network analytics, she saw the need for transformation in data for visitor attractions.

Years on, Dexibit doesn’t just help attractions count visitors accurately, but predicts and analyzes visitor behavior too.

We’re proud that the world’s biggest cultural institutions, commercial attractions and tourism authorities trust us to help them democratize data and empower insight inspired teams.

Big on data for good

Core to Dexibit is our philosophy of data ethics. We believe in insight inspired decisions based on understanding visitors and their experiences at large instead of micro targeting individuals at the expense of privacy.

All data in Dexibit is redacted of personal information and further treated to protect visitor privacy. We’re proactive thought leaders around preventing bias, handling censorship carefully and including ethics in data governance.

Proud members and sponsors of

An award winning team

Our diverse team are passionate fans of art, history, science, coasters, theatre, live sport, concerts and the great outdoors.

From our experiences serving technology across telecommunications, retail, healthcare, education, government and more – the one thing we all share is a love of data and dinos!

Meet our leadership team

Rick Ellis
Board Chair

Rick first worked with Dexibit as a customer during his term as CEO of Te Papa Tongarewa, the national museum of New Zealand. As Chair, Rick brings together his experience leading technology, media and tourism at the helm of Chartered Accountants ANZ, TVNZ, Telstra Media, EDS NZ and Ansett Air.

Robert J Stein
Board Director

Based in Milwaukee, Rob is the Deputy Director and Chief Experience Officer at the Milwaukee Art Museum, a Dexibit customer. Prior, Robert served as SVP Guest Experiences and Communications at the Shedd Aquarium, EVP and Chief Program Officer at the American Alliance of Museums, and Deputy Director at both the Dallas Museum of Art and Indianapolis Museum of Art.

Angie Judge
Chief Executive, Board Director

Angie leads the team across the US, UK and NZ. Before founding Dexibit, Angie spent 10 years with Hewlett Packard, Amdocs and Finco, specializing in technology transformation and network analytics. Angie’s home is filled with black and white photography and she’s obsessed with waterskiing.

Justin Kearney
Chief Operating Officer

Justin runs Dexibit’s global business operations, including finance, tax, legal, compliance and security. Prior, he spent 20 years in the construction industry. Justin is an avid snowboarder, military history buff and aspiring food snob.

Victor Pechorin
Chief Architect

Victor has more than 20 years of experience in software, working as an engineer and then as a technical lead with an interest in data streaming and micro services. In his spare time, he can be found riding another twisty trail on his motorcycle, or in the garage, repairing his vehicles.

Veronika Gower
Product Director

Veronika is a former behaviour therapist who joined the world of software in 2015 and fell in love with the industry. She is passionate about enabling collaboration, communication and alignment within teams and the wider business. In the summer you’ll spot Veronika hiking in Aotearoa’s beautiful backyard and in the winter,  hibernating with her Kindle and boardgames.

Daniel Jordan
Design Director

Daniel started his working life in the museums sector in London. His habit of tinkering with computers lead him to a career in software, solving complex problems with simple solutions, in constant collaboration with users. He has a continuing passion for music, books and illustration.

Jamila Jordan Success Director

Jamila is a data professional with experience in data analysis, business intelligence, and user centered design. She completed a Masters in Arts Management, data analytics track, at Carnegie Mellon University in Pennsylvania, USA. Jamila has a keen interest in the intersection of data, tech, and equity in the GLAM sector. She is always thinking about who’s not in the room, and how to get them there.

Victoria Alogna Lead Data Scientist

Victoria developed a love for data, measurement, statistical modelling, and programming, while completing her doctoral and postdoctoral research, which led her to pursue a career in data science. Her background in the cognitive and behavioural sciences gives her a unique perspective into visitor behavior. She’s passionate about the unique power of data, the scientific method, and data science to tell us what is true and solve problems.

Our offices

2001 S Street
Washington DC 20009

347 Parnell Road
Auckland 1052

71 – 75 Shelton Street, Covent Garden
London WC2E 8PS UK

Download Visitor Excellence Kit

Download Visitor Excellence Kit

As the global leader in big data analytics for visitor attractions, Dexibit takes privacy seriously. Read more about how we treat your privacy.

Download Data Audit Workbook

Download Data Audit Workbook

As the global leader in big data analytics for visitor attractions, Dexibit takes privacy seriously. Read more about how we treat your privacy.

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As the global leader in big data analytics for visitor attractions, Dexibit takes privacy seriously. Read more about how we treat your privacy.