Insight Bites: Visitor Experience
- Posted on January 20, 2021
Check out our mini-masterclasses on visitor experience best practices:
Capturing voice of the visitor
An introduction to Net Promoter Score (NPS), how to apply it in visitor attractions and interpreting results.
Analyzing visitor remarks
Using Natural Language Processing (NLP) to interpret freeform visitor remarks for emotions, themes and key topics to improve visitor happiness and engagement.
Exploring what visitors do onsite
A brief dive into location analytics technologies and how to use these to understand visitor behavior onsite, including dwell time, pathways and repeat visits.
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