People first retail at The Metropolitan Museum of Art with Will Sullivan

Will Sullivan, Head of Visitor Experience at the Metropolitan Museum of Art shares insights on how to blend retail and visitor experiences together. Sometimes, ’where can I find the gift store?” is the most important question you’ll answer at your visitor attraction. Through understanding the 360 holistic visitor experience via data and strategies to align retail arms with your attraction’s mission – you create impactful memories that your visitor takes home forever.