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Cultivating Visitor Loyalty

Discover new ways to acquire and retain loyal members and season pass holders.

Based on the successful tactics of our customers, this playbook contains key aspects of the membership loyalty framework and journey.

Explore key metrics to measure loyalty and how you can design loyalty to maximize a meaningful membership experience resulting in long term, happy and engaged members.

What's inside:

With this playbook, lead your team to:

  • Develop a best practice model for tracking retention and fan Life Time Value (LTV)
  • Discover your venue’s magic equation for retention 
  • Uncover what correlates with member conversion 
  • Find new ways of nurturing member loyalty 
  • Target improvements for enhanced member outcomes

Understand your visitor loyalty on a deeper level:

Grab a hot drink and sit back to enjoy this mini masterclass series on encouraging loyalty…
Hear how Chief Revenue and Marketing Officer Melissa Felder thinks about loyalty at the Ca…

7 levers to tailor your loyalty for a powerful visitor experience

Shifting consumer behavior, changing buyer expectations and rising digital adoption are pr…

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