Leading data programs across distributed teams presents many opportunities and challenges over and above those of individual venues.
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Comparable metrics across multiple locations
Measuring the performance of visitor attractions with multiple locations can be a challenge given each can be different on the ground. We look at KPIs that stand up to comparability.
Continue readingBuilding a robust museum evaluation
Shifting consumer behavior, changing buyer expectations and rising digital adoption are prompting attractions to rethink membership and loyalty in a fresh light.
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