Curious about how we manage our product at Dexibit? Here’s a look from behind the scenes at our contemporary product best practices with Dexibit’s Product Director, Veronika Gower.
Continue readingBehind the scenes in product delivery at Dexibit
Easy phrases to encourage a data culture
Many attractions are putting data at the top of the investment agenda. Hardly surprising, given good growth needs insight and investments over the past few years have shown promising returns.
Continue reading7 Potential Data Roles for your Visitor Attraction
Many attractions are putting data at the top of the investment agenda. Hardly surprising, given good growth needs insight and investments over the past few years have shown promising returns.
Continue readingAvoid these 5 mistakes when hiring a data team
Hiring data teams at your attraction can be confusing. Chances are this is a new function for your team. Actionable tips to set you up for
Continue reading10 measures of success in exhibitions
When it comes to exhibitions, ‘performance’ is a debatable term – it’s not just about topline performance. Analyze simulations and plans.
Continue readingDemystifying Life Time Value (LTV) for visitor attractions
In recurring revenue model, member or fan Life Time Value (LTV) is an essential metric to track to understand true, sustainable growth.
Continue reading7 levers to tailor your loyalty for a powerful visitor experience
Shifting consumer behavior, changing buyer expectations and rising digital adoption are prompting attractions to rethink membership and loyalty in a fresh light.
Continue readingConfiguring your ticketing systems for visitor insights
Ticketing systems have been a savior for many visitor attractions managing new or tighter capacity constraints in the age of..
Continue readingPromote or Punish? When visitor attractions restrict the unvaccinated
It’s happened already in Israel, China, France, Italy and now hitting New York with the United Kingdom soon to follow suit: “restrict the..
Continue readingDiscover the three types of museum evaluation
The field of evaluation tends to get a bad rap. Like the words “engagement” or even “analytics” it can be difficult to know exact..
Continue readingHow to count visitors at your attraction through footfall
Alongside ticketing and membership, footfall – the metric of measuring people who pass into a space..
Continue readingHow to choose the right chart to visualize your data
Working out when to use what type of graph can be a challenge. A lot depends on what insight you’re looking for, as different graphs..
Continue reading5 ways attractions are using marketing to generate demand
Generating and capturing demand is a key component to recovery to hold audiences and regain visitation, in the wake of COVID-19.
Continue readingBreaking down the numbers per visit
What’s the net value of each visit at your venue? Is gross margin increasing or decreasing?
Continue readingFive seeds for artificial intelligence in museums
Satya Nadella, CEO of Microsoft, refers to the challenge as his mission to ‘democratize’ artificial intelligence by putting advanced..
Continue reading3 ways retail can create a superior visitor experience
An exit through the gift shop could easily be an afterthought of a few souvenirs in a visitor attraction. Yet it is such an important booken..
Continue reading20 questions to ask of your attraction’s visitation
These questions provide a framework for a full impact assessment report of COVID-19, when comparing before and after shutdown.
Continue readingEmpower, inspire, motivate: The data story of recovery
Nothing cuts quite like having to sit in front of the board, funders or even the team to explain that visitation is only a fraction of what..
Continue readingBuild vs buy: Calculating the total cost of ownership for big data analytics
What is the total cost of ownership? Within technology sectors, 85% of big data analytics projects in corporations fail.
Continue readingTypes of data to collect at your visitor attraction
A visitor’s journey can be segmented into three different stages: discovery (when visitors are researching options and ‘before you visit’..
Continue readingReflections on reopening and visiting attractions
Going into lockdown happened so fast it left me feeling like my head was spinning – but in contrast, reopening is a slow process. Which is just as well, because after..
Continue readingAdvice from senior leaders of reopened visitor attractions
During our #ReopenRun video series, we visited attractions operating post lockdown and interviewed 10 senior leaders..
Continue readingMaking the most of location analytics at your attraction
What do your visitors get up to once they step foot through your doors? Knowing where visitors go, what they do, what routes..
Continue readingTop 3 priorities for visitor attractions navigating reopening and recovery
The hardest part of leading through the crisis is still ahead of us: navigating the reopening and recovery.
Continue reading10 data tricks for marketing leaders in visitor attractions
Visitor attraction venues first need to be able to articulate Visitor Acquisition Cost (VAC), to identify the conversion rates in the buying..
Continue readingCOVID-19: Top 7 tech trends in the wake of the pandemic
Even the darkest clouds have silver linings. In many walks of life, COVID-19 fast tracked years of digital transformation in a few days..
Continue readingBuilding a robust museum evaluation
Shifting consumer behavior, changing buyer expectations and rising digital adoption are prompting attractions to rethink membership and loyalty in a fresh light.
Continue readingThe ammunition for blockbuster exhibitions
The argument against special exhibitions draws upon figures from limited studies taken out of context, trying to prove that success…
Continue readingComparing apples with exhibitions
Foundation financials – Total admissions, revenue and return on investment provide a simple financial perspective. Beware if..
Continue readingCrossing the exhibition chasm
Just as in Moore’s perspective, exhibition adoption curves can be segmented into: Innovators – those that like to be the first to..
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