The Ultimate Guide to Managing Visitation and Attendance
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Leading your team to democratize data and be insight inspired begins with a strong foundation.
COVID-19 has introduced several paradigm shifts in visitation patterns, trends and behaviors. With this in mind, we’re going back to basics – to the core of visitor management: managing visitation.
This 17 page guide outlines best practices for managing visitation in attractions. Discover actionable insights you can implement with leadership, strategic and operational teams.
What's inside:
With this playbook, lead your team to:
- Develop a common understanding of how you recognize visitation through intentional, clear business rules
- Know your visitation north star goal and track goal achievement
- Understand your growth metrics and how these benchmark to industry
- Strategically and operationally plan for performance, with scenarios for uncertainty
- Analyze core visitation patterns and trends
- Analyze key audience insights such as demographic, origin and channel
- Measure visitation outcomes through conversions
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