The Ultimate Guide to Managing Visitation and Attendance
Leading your team to democratize data and be insight inspired begins with a strong foundation.
COVID-19 has introduced several paradigm shifts in visitation patterns, trends and behaviors. With this in mind, we’re going back to basics – to the core of visitor management: managing visitation.
This 17 page guide outlines best practices for managing visitation in attractions. Discover actionable insights you can implement with leadership, strategic and operational teams.
With this playbook, lead your team to:
- Develop a common understanding of how you recognize visitation through intentional, clear business rules
- Know your visitation north star goal and track goal achievement
- Understand your growth metrics and how these benchmark to industry
- Strategically and operationally plan for performance, with scenarios for uncertainty
- Analyze core visitation patterns and trends
- Analyze key audience insights such as demographic, origin and channel
- Measure visitation outcomes through conversions
20 questions to ask of your attraction’s visitation
Explore more playbooks:
Want to learn more about Dexibit?
Talk to one of our team to hear more about predicting and analyzing visitor behavior for retail revenue