When it comes to exhibitions, ‘performance’ is a debatable term – it’s not just about topline performance. Analyze simulations and plans.
Continue reading10 measures of success in exhibitions
Demystifying Life Time Value (LTV) for visitor attractions
In recurring revenue model, member or fan Life Time Value (LTV) is an essential metric to track to understand true, sustainable growth.
Continue reading7 levers to tailor your loyalty for a powerful visitor experience
Shifting consumer behavior, changing buyer expectations and rising digital adoption are prompting attractions to rethink membership and loyalty in a fresh light.
Continue readingMaking the most of location analytics at your attraction
What do your visitors get up to once they step foot through your doors? Knowing where visitors go, what they do, what routes..
Continue reading10 data tricks for marketing leaders in visitor attractions
Visitor attraction venues first need to be able to articulate Visitor Acquisition Cost (VAC), to identify the conversion rates in the buying..
Continue readingThe ammunition for blockbuster exhibitions
The argument against special exhibitions draws upon figures from limited studies taken out of context, trying to prove that success…
Continue readingComparing apples with exhibitions
Foundation financials – Total admissions, revenue and return on investment provide a simple financial perspective. Beware if..
Continue readingCrossing the exhibition chasm
Just as in Moore’s perspective, exhibition adoption curves can be segmented into: Innovators – those that like to be the first to..
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