We’re often asked about different options for measuring visitor dwell times… one of those elusive yet insightful metrics on visitor experience and behavior.
Continue readingHow to measure dwell time in visitor attractions
7 Potential Data Roles for your Visitor Attraction
Many attractions are putting data at the top of the investment agenda. Hardly surprising, given good growth needs insight and investments over the past few years have shown promising returns.
Continue readingAvoid these 5 mistakes when hiring a data team
Hiring data teams at your attraction can be confusing. Chances are this is a new function for your team. Actionable tips to set you up for
Continue readingDiscover the three types of museum evaluation
The field of evaluation tends to get a bad rap. Like the words “engagement” or even “analytics” it can be difficult to know exact..
Continue reading5 ways attractions are using marketing to generate demand
Generating and capturing demand is a key component to recovery to hold audiences and regain visitation, in the wake of COVID-19.
Continue readingBuild vs buy: Calculating the total cost of ownership for big data analytics
What is the total cost of ownership? Within technology sectors, 85% of big data analytics projects in corporations fail.
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