Many attractions are putting data at the top of the investment agenda. Hardly surprising, given good growth needs insight and investments over the past few years have shown promising returns.
Continue readingEasy phrases to encourage a data culture
7 Potential Data Roles for your Visitor Attraction
Many attractions are putting data at the top of the investment agenda. Hardly surprising, given good growth needs insight and investments over the past few years have shown promising returns.
Continue readingAvoid these 5 mistakes when hiring a data team
Hiring data teams at your attraction can be confusing. Chances are this is a new function for your team. Actionable tips to set you up for
Continue readingBuild vs buy: Calculating the total cost of ownership for big data analytics
What is the total cost of ownership? Within technology sectors, 85% of big data analytics projects in corporations fail.
Continue readingGuess, Grind or AI – The Leadership Guide for Visitor Attractions
Guess, Grind or AI – The Leadership Guide for Visitor Attractions
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The Leadership guide and best practices for big data analytics and artificial intelligence in visitor attractions. Available as an ebook for all audiences, or free paperback available exclusively for visitor attractions.
The future belongs to people who see things differently. Those of us that can imagine change. The innovators. The tinkerers. People who experiment. Who aim for great leadership.
The visitor attractions industry is moving faster than ever. But it’s also facing more competition – for funding, philanthropy, visitor attention and the tourist dollar, with visitor expectations rising ever higher. With big data analytics and artificial intelligence, we can predict and analyze visitor behavior – technology enabling a new approach for leaders in the modern visitor attraction.
