Easy phrases to encourage a data culture
Getting into data is as much about organizational change as it is technology. This impacts our ways of working, how we make decisions and how we communicate with others in our team. Leading change doesn’t need to be big, hard or complex.
Here’s 7 easy ways to start with simple phrases to remember.
1. “Here’s your data, at your fingertips”
A great way to encourage others is simply to start with sharing visitation data on a regular basis, in various forms, with everyone in your visitor attraction – this year, quarter, month, week and day – both actual and forecast. To truly democratize data, make it as accessible and up to date as possible, ideally using a dashboard (get yours free at join.dexibit.com).
2. “Did you know…”
Share data at every opportunity – share it with briefings for your meetings, use it for your team updates, add it to your internal newsletter, post it in the breakroom. Share data on a variety of topics – data from your department, from others, from inside your organization versus external sources, qualitative and quantitative. The more others are exposed to numbers, the more empowered they’ll be.
3. “Where does data come from?”
Whenever you reference data, make sure everyone using it is clear on where the data comes from, how it has been prepared and what validation it has gone through. Aside from being a healthy practice, this helps build data confidence and trust in data integrity. This is especially important for more complex counts such as venue visitation, activity attendance (such as exhibitions or events) and memberships, along with how revenue is recognised for various lines of business.
4. “Data supports our values”
Make time with your team to discuss how data supports your values (as a team and personally) and discuss any concerns or principles for tackling conflicts. Sometimes, agreeing on language changes such as “Insight Informed” as opposed to “Data Driven” can help overcome valid fears of adopting data.
5. “What’s our goal versus now?”
In your department or project teams, push for goal setting and tracking on Key Performance Indicators (KPIs). To start, make sure your visitor attraction has goals around visitation and revenue at a minimum. Introduce big, long term goals alongside granular, daily targets. And don’t forget to celebrate the win when goals are achieved! If the data doesn’t exist yet, start with a focus on how to get it.
6. “What does the data say?”
When an assumption is stated or an idea is being debated, be the one in the room to prompt others to reference data to back up opinions and decisions. If the group needs time to find the data, create the space for research and reflection. It will soon become a habit by everyone!
7. “Give yourself a moment”
When coaching others or presenting with data, prompt them to take a moment to orientate themselves when looking at a graph. What are the axes? The legend? What patterns or trends are visible? This helps avoid data panic, where people look and a graph and experience fear that prevents them from progressing further.
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