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Breaking down the numbers per visit

What’s the net value of each visit at your venue? Is gross margin increasing or decreasing? How do you know if a marketing campaign is performing? These are all questions which tracking key metrics on a per visit basis makes it easy to understand – and grow.

At Dexibit, we’ve launched a new Unit Economics model in the Insights module, complete with 7 new visualizations, dedicated to exploring unit economics on five growth metrics we consider the essentials for finance and marketing departments:

  1. Visitation
  2. Average Revenue Per Visit (ARPV)
  3. Visitor Acquisition Cost (VAC)
  4. Cost To Serve (CTS)
  5. Net Value Per Visit (NVPV)

Plus, we’ve also added a handy campaign attribution to comparatively evaluate marketing performance in today’s complex world of multiple touch points offline and online before a visit.

Angie Judge

Angie is the Chief Executive of Dexibit with a 15 year career history in information technology and is passionate about big data analytics in visitor attractions. 

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