Ticketing systems have been a savior for many visitor attractions managing new or tighter capacity constraints in the age of..
Continue readingHow to count visitors at your attraction through footfall
Alongside ticketing and membership, footfall – the metric of measuring people who pass into a space..
Continue readingHow to choose the right chart to visualize your data
Working out when to use what type of graph can be a challenge. A lot depends on what insight you’re looking for, as different graphs..
Continue readingBreaking down the numbers per visit
What’s the net value of each visit at your venue? Is gross margin increasing or decreasing?
Continue reading20 questions to ask of your attraction’s visitation
These questions provide a framework for a full impact assessment report of COVID-19, when comparing before and after shutdown.
Continue readingInsight Bites: Managing Visitation
Insight Bites: Managing Visitation
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Check out our mini-masterclasses on how to visitation at your attraction:
Key visitation metrics
Check out all the Key Performance Indicators (KPIs) for your team to manage.
Benchmarking visitation and recovery
See how to use Dexibit’s unique Recovery Index to work out how your venue is tracking against ‘normal’ in the wake of COVID, then compare to global, local or group cohorts to benchmark.Â
Forecasting for planning
An introduction to using machine learning to predict visitation, revenue and more – down to the hour for operational planning and up to a year ahead for strategic planning.Â
Analyzing patterns in visitation data
Fun ways to explore your visitor behavior from seasonality to weather and more!
Influences on visitor behavior
Analyze the impact of what’s happening in and around your venue on visitation patterns and what data is available to track tourism, events and more.
Want to learn more about Dexibit?
Talk to one of our team to hear more about bringing big data analytics to your visitor attraction
Featured Resources
Discover industry leading resources for visitor attractions professionals
The Ultimate Guide to Managing Visitation and Attendance
The Ultimate Guide to Managing Visitation and Attendance
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Leading your team to democratize data and be insight inspired begins with a strong foundation.
COVID-19 has introduced several paradigm shifts in visitation patterns, trends and behaviors. With this in mind, we’re going back to basics – to the core of visitor management: managing visitation.
This 17 page guide outlines best practices for managing visitation in attractions. Discover actionable insights you can implement with leadership, strategic and operational teams.
What's inside:
With this playbook, lead your team to:
- Develop a common understanding of how you recognize visitation through intentional, clear business rules
- Know your visitation north star goal and track goal achievement
- Understand your growth metrics and how these benchmark to industry
- Strategically and operationally plan for performance, with scenarios for uncertainty
- Analyze core visitation patterns and trends
- Analyze key audience insights such as demographic, origin and channel
- Measure visitation outcomes through conversions
20 questions to ask of your attraction’s visitation
Explore more playbooks:
Want to learn more about Dexibit?
Talk to one of our team to hear more about predicting and analyzing visitor behavior for retail revenue
Making the most of location analytics at your attraction
What do your visitors get up to once they step foot through your doors? Knowing where visitors go, what they do, what routes..
Continue readingNavigating reopening and recovery with Angie Judge and Jack Szeltner
Navigating reopening and recovery with Angie Judge and Jack Szeltner
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Angie Judge (Chief Executive, Dexibit) and Jack Szeltner (Sales Director, Dexibit) dig into the big topic of how visitor attractions are navigating recovery in the wake of COVID-19.
Angie uncovers what reopening visitation benchmarks we’re seeing, what strategies and tactics different venues are deploying and how everyone is approaching the challenges of reopening, recovering and returning – or at least settling – into a new normal.
Show notes
Learn more about our free visitation dashboard for visitor attractions: join.dexibit.com.
 Ready for more?
Listen to all our other podcasts here:
Post pandemic psychology with Victoria Alogna, Ph.D. Psychology
Post pandemic psychology with Victoria Alogna, Ph.D. Psychology
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Victoria Alogna, Ph.D. Psychology and Data Scientist at Dexibit, discusses the science behind visitor behavior and what attractions can expect when reopening.
Understand how people respond to crises, the importance of maintaining trust with your visitors during this time, and why we should be wary of surveys where people rate their likelihood to visit attractions in the future.
 Ready for more?
Listen to all our other podcasts here: