Aquarium of the Pacific
The Aquarium of the Pacific is a public aquarium on 5 acres in Long Beach, California.
A 501(c)(3) non-profit and an accredited member of the Association of Zoos and Aquariums (AZA), the Aquarium sees 1.5 million visitors a year and is home to over 11,000 animals from more than 500 species. With a focus on the Pacific, it includes a sea otter habitat, Magellanic penguin exhibit, giant Pacific octopus tank, shark lagoon and lorikeet forest.
The Aquarium provides for paid admission and membership. It has a shop, cafe, venue hire and popular events programme, plus offers boat tours including whale watching. The venue also includes an earth friendly garden and 4D theatre.
“With the insights available in Dexibit, we can now focus on understanding underlying factors and trends in our attendance, where they’re coming from and how this informs operational decisions.”
John Rouse
- Vice President Operations,
Aquarium of the Pacific
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