The National Gallery, London, is working in collaboration with Dexibit to use big data for predictive analytics. This is a new approach for the Gallery whilst it further develops its digital strategy.

We’re helping the Gallery explore how to move beyond simply analysing past visitor experiences in the museum, to employing innovative predictive analytics in forecasting future attendance and visitor engagement. Members of the digital team Chris Michaels, Lawrence Chiles and Emma Harris explain why it matters to them.