Tune in to learn about the future of tourism for visitor attractions from a global expert and leader with a foot in each camp. Ben Baldanza sits on the Board of Directors for both Six Flags theme parks and Jet Blue airline, having spent a decade as CEO of Spirit, Ben is also an Adjunct Professor of Economics with George Mason University and is a cohost on Airlines Confidential. Ben calls for the tourism industry to work together, explains what to expect in market forces and consumer behavior under COVID-19, discusses price theory in the face of changing demand and emphasizes the role of data science in navigating recovery.