This national museum boasts 1.8 million visitors a year – a significant achievement of tourism and repeat visitation amongst Wellington city’s local population of only 490,000.

The Museum’s history, science and art exhibitions are currently undergoing its most significant transformation since its opening back in 1992 on the Museum’s mission to ‘change hearts, change minds and change lives’. This transformation is supported by a full scale digital program complete with the Museum’s own world first incubator Mahuki.

Hear about their data transformation with Alastair Floyd, Director Engagement and Development, together with Clint Elsom, Head of Audience Insights.