When it comes to analyzing visitor attraction data, per caps only tell part of the story. By diving deeper into metrics like commercial conversion rates and average order value, leaders can uncover valuable insights to improve their commercial operations.
Continue reading3 ways retail can create a superior visitor experience
An exit through the gift shop could easily be an afterthought of a few souvenirs in a visitor attraction. Yet it is such an important booken..
Continue readingPeople first retail at The Metropolitan Museum of Art with Will Sullivan
People first retail at The Metropolitan Museum of Art with Will Sullivan
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Will Sullivan, Head of Visitor Experience at the Metropolitan Museum of Art shares insights on how to blend retail and visitor experiences together. Sometimes, ’where can I find the gift store?” is the most important question you’ll answer at your visitor attraction. Through understanding the 360 holistic visitor experience via data and strategies to align retail arms with your attraction’s mission – you create impactful memories that your visitor takes home forever.
Show notes
Learn more about Will Sullivan.
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Insight Bites: Optimizing Revenue
Insight Bites: Optimizing Revenue
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Check out our mini-masterclasses on how to optimize revenue at your attraction:
Optimizing gift shops
By capturing accurate data, you can understand consumer buyer behaviour at your attraction. How can your optimize your physical store to extend the visitor experience?
Drive E-Commerce Sales
E-commerce allows you to extend your visitor experience beyond just your physical store. How can your attraction develop and scale your e-commerce operations to drive growth?
Want to learn more about Dexibit?
Talk to one of our team to hear more about bringing big data analytics to your visitor attraction
Featured Resources
Discover industry leading resources for visitor attractions professionals
Optimizing Retail Revenue via Brick and Mortar and Ecommerce
Optimizing Retail Revenue via Brick and Mortar and Ecommerce
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Lines of business such as merchandise, hospitality, parking or even accommodation may not be core in the attraction, yet are still an important part of the visitor experience and overall revenue picture.
Enhance your buying, planning, and selling processes to streamline growth. Recognize retail opportunities for optimizing conversions and understanding consumer behavior to align your retail to your visitor experience.
This 21-page guide outlines best practices for gaining insight on product strategy, effective retail buying and planning, improving sales, understanding consumer behavior, and predicting revenue.
What's inside:
With this playbook, lead your team to:
- Analyze consumer spending including transaction rates and basket size
- Understand in store conversions and what impacts shopper spend
- Compare outlet performance
- Streamline order provisioning and shipping
- Discover insights for buying and planning
3 ways retail can create a superior visitor experience
Want to learn more about Dexibit?
Talk to one of our team to hear more about predicting and analyzing visitor behavior for retail revenue