Insight Bites: Optimizing Revenue

Insight Bites: Optimizing Revenue

Check out our mini-masterclasses on how to optimize revenue at your attraction:

Optimizing gift shops

By capturing accurate data, you can understand consumer buyer behaviour at your attraction. How can your optimize your physical store to extend the visitor experience?

Drive E-Commerce Sales

E-commerce allows you to extend your visitor experience beyond just your physical store. How can your attraction develop and scale your e-commerce operations to drive growth?

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Hear how Chief Revenue and Marketing Officer Melissa Felder thinks about loyalty...
Podcast
Loyalty
Explore key metrics to measure loyalty and how you can design loyalty to maximiz...
Playbook
Loyalty
Will Sullivan, Head of Visitor Experience at the Metropolitan Museum of Art shar...
Podcast
Retail
Grab a hot drink and sit back to enjoy this mini masterclass series on growing r...
Insight bites
Retail
Lines of business such as merchandise, hospitality, parking or even accommodatio...
Playbook
Retail

Insight Bites: Generating Demand through Marketing

Insight Bites: Generating Demand through Marketing

Check out our mini-masterclasses on how to generate demand via marketing:

Target markets and visitor origin

Find out the different ways to analyze where your visitors come from – and what that tells you about who they are and how they experience their visit. 

Digital reach and engagement

Dive into the online world of organic and sponsored content to explore how your venue reaches and engages audiences digitally.

Online to onsite conversion

Check out innovative new ways to identify the impact of digital engagement on onsite visitation – and how to increase it.

Campaign attribution and ad return

Discover how to attribute success to your marketing efforts, calculating return on ad spend.

Earned media and press monitoring

Whether by free or paid solutions, track media mentions and analyze the impact of your public relations efforts.

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Hear how Chief Revenue and Marketing Officer Melissa Felder thinks about loyalty...
Podcast
Loyalty
Explore key metrics to measure loyalty and how you can design loyalty to maximiz...
Playbook
Loyalty
Will Sullivan, Head of Visitor Experience at the Metropolitan Museum of Art shar...
Podcast
Retail
Grab a hot drink and sit back to enjoy this mini masterclass series on growing r...
Insight bites
Retail
Lines of business such as merchandise, hospitality, parking or even accommodatio...
Playbook
Retail

Insight Bites: Visitor Experience

Insight Bites: Visitor Experience

Check out our mini-masterclasses on visitor experience best practices:

Capturing voice of the visitor

An introduction to Net Promoter Score (NPS), how to apply it in visitor attractions and interpreting results.

Analyzing visitor remarks

Using Natural Language Processing (NLP) to interpret freeform visitor remarks for emotions, themes and key topics to improve visitor happiness and engagement. 

Exploring what visitors do onsite

A brief dive into location analytics technologies and how to use these to understand visitor behavior onsite, including dwell time, pathways and repeat visits.

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Hear how Chief Revenue and Marketing Officer Melissa Felder thinks about loyalty...
Podcast
Loyalty
Explore key metrics to measure loyalty and how you can design loyalty to maximiz...
Playbook
Loyalty
Will Sullivan, Head of Visitor Experience at the Metropolitan Museum of Art shar...
Podcast
Retail
Grab a hot drink and sit back to enjoy this mini masterclass series on growing r...
Insight bites
Retail
Lines of business such as merchandise, hospitality, parking or even accommodatio...
Playbook
Retail

Insight Bites: Managing Capacity

Insight Bites: Managing Capacity

Check out our mini-masterclasses on how to manage capacity and breaches:

Managing capacity and calculating constraints

We compare the various ways to manage capacity and work how to calculate limits for your venue.

Optimizing capacity

It’s a fine line to balance prevention of breaches while maximizing visitation – we share popular tactics to achieve the best results.

Managing demand with advance passes

Dive into the world of advance pass ticketing as a proactive form of capacity control.

Analyzing attrition

Visitors who book tickets and then don’t show up are a significant draw on visitation and resulting revenue, whether in paid admission or not. Discover how to analyze, mitigate and even prevent no shows.

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Hear how Chief Revenue and Marketing Officer Melissa Felder thinks about loyalty...
Podcast
Loyalty
Explore key metrics to measure loyalty and how you can design loyalty to maximiz...
Playbook
Loyalty
Will Sullivan, Head of Visitor Experience at the Metropolitan Museum of Art shar...
Podcast
Retail
Grab a hot drink and sit back to enjoy this mini masterclass series on growing r...
Insight bites
Retail
Lines of business such as merchandise, hospitality, parking or even accommodatio...
Playbook
Retail

Insight Bites: Managing Visitation

Insight Bites: Managing Visitation

Check out our mini-masterclasses on how to visitation at your attraction:

Key visitation metrics

Check out all the Key Performance Indicators (KPIs) for your team to manage.

Benchmarking visitation and recovery

See how to use Dexibit’s unique Recovery Index to work out how your venue is tracking against ‘normal’ in the wake of COVID, then compare to global, local or group cohorts to benchmark. 

Forecasting for planning

An introduction to using machine learning to predict visitation, revenue and more – down to the hour for operational planning and up to a year ahead for strategic planning. 

Analyzing patterns in visitation data

Fun ways to explore your visitor behavior from seasonality to weather and more!

Influences on visitor behavior

Analyze the impact of what’s happening in and around your venue on visitation patterns and what data is available to track tourism, events and more.

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Hear how Chief Revenue and Marketing Officer Melissa Felder thinks about loyalty...
Podcast
Loyalty
Explore key metrics to measure loyalty and how you can design loyalty to maximiz...
Playbook
Loyalty
Will Sullivan, Head of Visitor Experience at the Metropolitan Museum of Art shar...
Podcast
Retail
Grab a hot drink and sit back to enjoy this mini masterclass series on growing r...
Insight bites
Retail
Lines of business such as merchandise, hospitality, parking or even accommodatio...
Playbook
Retail

Webinar: Visitor experience innovation for reopening

Webinar: Visitor experience innovation for reopening

Calling all visitor services, operations and experience leaders preparing for reopening – find out how these attractions are preparing in innovative ways to welcome visitors back with laughter and learning while keeping to physical distancing. We talk to the Smithsonian’s National Museum of African American History and Culture, NASA’s Space Center Houston and Monterey Bay Aquarium about what the future holds.

Speakers:

  • David Rosenberg, Vice President Guest Experience, Monterey Bay Aquarium
  • Chance Sanford, Guest Experience Director, Space Center Houston
  • Angie Judge, Chief Executive, Dexibit

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Hear how Chief Revenue and Marketing Officer Melissa Felder thinks about loyalty...
Podcast
Loyalty
Explore key metrics to measure loyalty and how you can design loyalty to maximiz...
Playbook
Loyalty
Will Sullivan, Head of Visitor Experience at the Metropolitan Museum of Art shar...
Podcast
Retail
Grab a hot drink and sit back to enjoy this mini masterclass series on growing r...
Insight bites
Retail
Lines of business such as merchandise, hospitality, parking or even accommodatio...
Playbook
Retail

#ReopenRun – visitor point of view and behind the scenes interviews

#ReopenRun – visitor point of view and behind the scenes interviews

As attractions start to open, join Angie and Cece as they explore New Zealand, one of the first countries to reopen, to see how various venues are operating post lockdown for COVID-19 – capturing the visitor point of view plus leadership interviews behind the scenes.
Has your venue reopened? Join us with the hashtag #ReopenRun.

#ReopenRun introduction

To understand the context of the health, economic and regulatory environment these venues are opening into, get a quick download on New Zealand’s COVID-19 approach and results. New Zealand achieved elimination with a hard and fast lockdown and at the time of filming is at ‘Alert Level 2’, whereby businesses and schools operate, but distancing, capacity, contact tracing and other health measures are in place.

Auckland Museum

We’re at Auckland War Memorial Museum Tāmaki Paenga Hira for reopening day and witness the pōwhiri (welcome ceremony). The Museum are using a virtual queue system for capacity and line management plus contact tracing, along with visitor wayfinding controls plus restrictions for exhibitions and interactives. We talk to David Reeves, Director Collections and Research about adapting cultural practices for COVID-19, accessioning during a pandemic and going digital with audience engagement.

Sky Tower

Sky Tower is an observation deck and bungy experience nestled in the Sky City entertainment precinct, complete with restaurants, bars, a hotel and casino. We were impressed by Sky City’s branded health and safety campaign and excellent signage. Plus, we go behind the scenes to talk to Sky Tower Manager William Surya, before taking a leap off the side of the Tower with AJ Hackett’s bungy team!

Rainbows End

Angie and Cece head out to Auckland’s largest theme park, Rainbows End. Chief Executive Officer Karen Crabb explains the thinking behind compulsory Personal Protective Equipment (PPE) for staff, the intricacies of bag checks at a distance, a move to contactless payment and new safe ride procedures for guests.

Eden Park Stadium

Angie and Cece head to Eden Park, New Zealand’s national stadium and home of the All Blacks. Chief Executive Officer, Nick Sautner shares with us the joy of seeing a near 40,000 tickets sold ahead of the opening game of the new post COVID-19 rugby season as New Zealand stadiums are first in the world to welcome near sell out crowds.

MOTAT

For the kid in all of us, Cece climbs all over MOTAT to explore every inch of its visitor experience across two sites after a staged reopening, navigating a split ticket and multi site contact tracing. Plus, we talk to Sarah Somerville, Public Programmes Manager about offer repricing, education programs, older volunteers, touch interactives … and MOTAT’s genius drive in movies!

Auckland Zoo

We visit Auckland Zoo who are celebrating near normal visitation just a couple of weeks into reopening. Virtual queues are no longer needed and the physical distancing signage has gone, but we talked to Phil McGowan, Head of Visitor Experience & Business Performance, (accompanied by a few cheeky Kea) about operational measures the Zoo transitioned through, staff and visitor feedback and visitation trends for this outdoor venue in their first holiday weekend. Plus, Cece gets up close with the Zoo’s pride and joy.

SEALIFE Kelly Tarltons

SEALIFE Kelly Tarltons is an underground aquarium on Auckland’s waterfront with a rich history, where the team have done an outstanding job of communicating expectations to guests and optimizing capacity using visitor journey flow. Cece gets up close with a few feathered friends on the ice and catches up with General Manager Dan Henderson on the Aquarium’s operations over lockdown and lessons learned from the Merlin Entertainments family.

Auckland Art Gallery

When New Zealand reopened, not all venues decided to open straight away, with Auckland Art Gallery Toi o Tāmaki being one of those. As the Gallery announced its reopening for 13th June, Cece gets an inside peek at what awaits its visitors and discusses leadership considerations and the future of blockbuster exhibitions with Director Kirsten Paisley.

 

Auckland Library

Cece heads into the Auckland Library Ngā Pātaka Kōrero o Tāmaki Makaurau to ask what happens to books when we return them, to hear about how librarians have been checking up on the elderly during lockdown and to peek into the Library’s basement! Plus, hear about resource balancing for librarians on reopening, physically distancing shelves and continuing online innovation with Rhion Munro, Team Leader – Unique Experiences.

Stardome Observatory

On the eve of their reopening, Stardome Chief Executive, Victoria Travers, talks to Cece about cultural, celestial and community considerations around reopening – plus the practicalities of planetarium theatre timed seating, prioritizing school tours and dealing with touch exhibitions.

LIVE: Reopening benchmarks

This session was broadcast on Tues 23 June, 4PM EST.

With many venues around the world reopening, visitation levels are not what they used to be. Join Angie Judge, Chief Executive, as she presents findings from Dexibit’s big data analytics solution. Discover how your venue’s performance compares to other reopened attractions, regional trends, trends by attraction type and what to expect as reopening continues.

LIVE: Ask us anything

This session was broadcast on 3 June, 4PM EST.

Angie and Cece answer the FAQ we get from our #ReopenRun. From capacity management, protective equipment, creative signage, and cleaning schedules to hand sanitizer – they talk about it all!

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Hear how Chief Revenue and Marketing Officer Melissa Felder thinks about loyalty...
Podcast
Loyalty
Explore key metrics to measure loyalty and how you can design loyalty to maximiz...
Playbook
Loyalty
Will Sullivan, Head of Visitor Experience at the Metropolitan Museum of Art shar...
Podcast
Retail
Grab a hot drink and sit back to enjoy this mini masterclass series on growing r...
Insight bites
Retail
Lines of business such as merchandise, hospitality, parking or even accommodatio...
Playbook
Retail

Webinar: Building new attractions in a pandemic

Webinar: Building new attractions in a pandemic

Leaders from the U.S. Olympic & Paralympic Museum, National Museum of the United States Army and Weta Workshop share how COVID-19 has impacted their new build attractions and Location Based Experiences. From building world class visitor experiences and shaping operational procedures to pivoting opening schedules amidst the crisis, our speakers share stories and learnings that resonate with both new build and established attractions alike.

Speakers:

  • Tammy Call, Director, National Museum of the US Army
  • Jake Downing, Head of Tourism, Weta Workshop
  • Robert E Brady, VP Museum Operations, US Olympic and Paralympic Museum
  • Angie Judge, Chief Executive, Dexibit

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Hear how Chief Revenue and Marketing Officer Melissa Felder thinks about loyalty...
Podcast
Loyalty
Explore key metrics to measure loyalty and how you can design loyalty to maximiz...
Playbook
Loyalty
Will Sullivan, Head of Visitor Experience at the Metropolitan Museum of Art shar...
Podcast
Retail
Grab a hot drink and sit back to enjoy this mini masterclass series on growing r...
Insight bites
Retail
Lines of business such as merchandise, hospitality, parking or even accommodatio...
Playbook
Retail

Webinar: Planning for an uncertain future

Webinar: Planning for an uncertain future

 

Join Diana Pan, Chief Technology Officer Museum of Modern Art (MoMA) in New York together with Angie Judge, Chief Executive Dexibit and Pip Gilbert, VP Product Dexibit on how to use scenario simulation modelling to inform decisions for future planning.

Speakers:

  • Diana Pan, Chief Technology Officer, Museum of Modern Art (MoMA)
  • Angie Judge, Chief Executive, Dexibit
  • Pip Gilbert, VP Product, Dexibit

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Hear how Chief Revenue and Marketing Officer Melissa Felder thinks about loyalty...
Podcast
Loyalty
Explore key metrics to measure loyalty and how you can design loyalty to maximiz...
Playbook
Loyalty
Will Sullivan, Head of Visitor Experience at the Metropolitan Museum of Art shar...
Podcast
Retail
Grab a hot drink and sit back to enjoy this mini masterclass series on growing r...
Insight bites
Retail
Lines of business such as merchandise, hospitality, parking or even accommodatio...
Playbook
Retail

Webinar: View from the other side – reopenings in Asia

Webinar: View from the other side – reopenings in Asia

With attractions in Asia beginning to reopen, we’re closely looking at the region to see what we can expect next for our industry. Join experts from IAAPA and more as they share what they’re seeing across the Asian market during this time and what global attractions can learn from the region.

Speakers:

  • June Ko, Vice President Asia Pacific, IAAPA
  • Alan Mahony, Vice President, Marine & Waterpark Operations, Atlantis Sanya China
  • Oliver Cully, Chief Executive, Scallywag Entertainment
  • Angie Judge, Chief Executive, Dexibit

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Hear how Chief Revenue and Marketing Officer Melissa Felder thinks about loyalty...
Podcast
Loyalty
Explore key metrics to measure loyalty and how you can design loyalty to maximiz...
Playbook
Loyalty
Will Sullivan, Head of Visitor Experience at the Metropolitan Museum of Art shar...
Podcast
Retail
Grab a hot drink and sit back to enjoy this mini masterclass series on growing r...
Insight bites
Retail
Lines of business such as merchandise, hospitality, parking or even accommodatio...
Playbook
Retail

Webinar: Engaging visitors while closed

Webinar: Engaging visitors while closed

Brought to you by Dexibit, together with Field Museum, Shedd Aquarium and Canada’s Wonderland. You know them for their charismatic T Rex, curious penguins and immersive online rollercoasters, go behind the story of three attractions that have shot to even higher fame by finding innovative ways to engage visitors during COVID-19 closure.

Speakers:

  • Andrea Rodgers, Vice President, Public Relations and External Affairs, Shedd Aquarium
  • Katharine Uhrich, Social Media Manager, Field Museum
  • Grace Peacock, Director of Communications, Canada’s Wonderland
  • Angie Judge, Chief Executive, Dexibit

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Hear how Chief Revenue and Marketing Officer Melissa Felder thinks about loyalty...
Podcast
Loyalty
Explore key metrics to measure loyalty and how you can design loyalty to maximiz...
Playbook
Loyalty
Will Sullivan, Head of Visitor Experience at the Metropolitan Museum of Art shar...
Podcast
Retail
Grab a hot drink and sit back to enjoy this mini masterclass series on growing r...
Insight bites
Retail
Lines of business such as merchandise, hospitality, parking or even accommodatio...
Playbook
Retail

Webinar: Visitor attractions managing through crisis

Webinar: Visitor attractions managing through crisis

Brought to you by Dexibit, together with the American Alliance of Museums (AAM), IAAPA and Blooloop – this webinar discusses impacts, approaches and strategies for managing visitor attractions through the COVID-19 pandemic.

Speakers:

  • Charles Read, Managing Director, Blooloop
  • Susan Storey, Director Global Communications, IAAPA
  • Laura Lott, Chief Executive, American Alliance of Museums
  • Angie Judge, Chief Executive, Dexibit
  • Pip Gilbert, VP Product, Dexibit

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Hear how Chief Revenue and Marketing Officer Melissa Felder thinks about loyalty...
Podcast
Loyalty
Explore key metrics to measure loyalty and how you can design loyalty to maximiz...
Playbook
Loyalty
Will Sullivan, Head of Visitor Experience at the Metropolitan Museum of Art shar...
Podcast
Retail
Grab a hot drink and sit back to enjoy this mini masterclass series on growing r...
Insight bites
Retail
Lines of business such as merchandise, hospitality, parking or even accommodatio...
Playbook
Retail

MOTAT: Award winning data transformation with Dexibit

MOTAT: Award winning data transformation with Dexibit

The Museum of Transport and Technology (MOTAT) is New Zealand’s biggest museum of its kind, combining history with innovation in a creative and interactive way. The museum governs two sites over 40 acres, connected by a functioning heritage tram with a busy event schedule.

Their management team were quick to see value in the emerging technology of big data analytics. In this video, Steven Fox, Teina Herzer and Mark Webster discuss how they’re using data for strategic and operational decisions.

Winners of the American Alliance of Museum’s 2020 MUSE Award – Enterprise Technology category.

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Hear how Chief Revenue and Marketing Officer Melissa Felder thinks about loyalty...
Podcast
Loyalty
Explore key metrics to measure loyalty and how you can design loyalty to maximiz...
Playbook
Loyalty
Will Sullivan, Head of Visitor Experience at the Metropolitan Museum of Art shar...
Podcast
Retail
Grab a hot drink and sit back to enjoy this mini masterclass series on growing r...
Insight bites
Retail
Lines of business such as merchandise, hospitality, parking or even accommodatio...
Playbook
Retail

Insight Bites: Cultivating Visitor Loyalty

Insight Bites: Cultivating Visitor Loyalty

Coming soon

Check back shortly for more great Insight Bite videos on how to improve loyalty conversion, retention and lifetime value 

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Hear how Chief Revenue and Marketing Officer Melissa Felder thinks about loyalty...
Podcast
Loyalty
Explore key metrics to measure loyalty and how you can design loyalty to maximiz...
Playbook
Loyalty
Will Sullivan, Head of Visitor Experience at the Metropolitan Museum of Art shar...
Podcast
Retail
Grab a hot drink and sit back to enjoy this mini masterclass series on growing r...
Insight bites
Retail
Lines of business such as merchandise, hospitality, parking or even accommodatio...
Playbook
Retail

The National Gallery simulates future exhibitions with Dexibit

The National Gallery

The National Gallery simulates future exhibitions with Dexibit

The National Gallery, London, is working in collaboration with Dexibit to use big data for predictive analytics. This is a new approach for the Gallery whilst it further develops its digital strategy.

We’re helping the Gallery explore how to move beyond simply analysing past visitor experiences in the museum, to employing innovative predictive analytics in forecasting future attendance and visitor engagement. Members of the digital team Chris Michaels, Lawrence Chiles and Emma Harris explain why it matters to them.

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Hear how Chief Revenue and Marketing Officer Melissa Felder thinks about loyalty...
Podcast
Loyalty
Explore key metrics to measure loyalty and how you can design loyalty to maximiz...
Playbook
Loyalty
Will Sullivan, Head of Visitor Experience at the Metropolitan Museum of Art shar...
Podcast
Retail
Grab a hot drink and sit back to enjoy this mini masterclass series on growing r...
Insight bites
Retail
Lines of business such as merchandise, hospitality, parking or even accommodatio...
Playbook
Retail

Te Papa predicts the future with Dexibit

Te Papa Tongarewa

Te Papa predicts the future with Dexibit

This national museum boasts 1.8 million visitors a year – a significant achievement of tourism and repeat visitation amongst Wellington city’s local population of only 490,000.

The Museum’s history, science and art exhibitions are currently undergoing its most significant transformation since its opening back in 1992 on the Museum’s mission to ‘change hearts, change minds and change lives’. This transformation is supported by a full scale digital program complete with the Museum’s own world first incubator Mahuki.

Hear about their data transformation with Alastair Floyd, Director Engagement and Development, together with Clint Elsom, Head of Audience Insights.

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Hear how Chief Revenue and Marketing Officer Melissa Felder thinks about loyalty...
Podcast
Loyalty
Explore key metrics to measure loyalty and how you can design loyalty to maximiz...
Playbook
Loyalty
Will Sullivan, Head of Visitor Experience at the Metropolitan Museum of Art shar...
Podcast
Retail
Grab a hot drink and sit back to enjoy this mini masterclass series on growing r...
Insight bites
Retail
Lines of business such as merchandise, hospitality, parking or even accommodatio...
Playbook
Retail