Insight Bites: Exhibitions and Events

Insight Bites: Exhibitions and Events

Recording attendance for activities

Options plus a few tips and tricks for how to count visitors in terms of activity attendance and conversion for exhibitions, experiences and events.

Analyzing visitor behavior curves

When does your Fear Of Mission Out (FOMO) behavior typically kick in for your visitors? Find out how to plan ahead for marketing, scheduling and wane.

Simulating exhibitions and more

In a world first, see how Dexibit simulates performance for exhibitions to optimize the schedule and marketing mix for visitation versus revenue.

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Setting up a data function in your visitor attraction? Join Baku Hosoe, Head of ...
Podcast
Data audits don't have to be hard or expensive. With our workbook - bring your s...
Kit
Nancy Proctor weaves together two unique stories: her career intersecting entrep...
Podcast
Data audits don't have to be hard or expensive. With our workbook - bring your s...
Workbook
Data and Insights
Elliot Ferguson, President and CEO of Destination DC shares his unique insights ...
Podcast

Insight Bites: Cultivating Loyalty

Insight Bites: Cultivating Loyalty

Key metrics for membership

If you only manage one metric above all others for leading in loyalty and measuring performance for membership, make sure it’s this one!

Discover your magic formula for loyalty

What really matters to your members when making a decision to renew or cancel their membership? Find out a catchy formula to share this insight with your team.

Calculating Life Time Value (LTV)

Find out what metrics you need to know and how to calculate Life Time Value (LTV) for members.

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Setting up a data function in your visitor attraction? Join Baku Hosoe, Head of ...
Podcast
Data audits don't have to be hard or expensive. With our workbook - bring your s...
Kit
Nancy Proctor weaves together two unique stories: her career intersecting entrep...
Podcast
Data audits don't have to be hard or expensive. With our workbook - bring your s...
Workbook
Data and Insights
Elliot Ferguson, President and CEO of Destination DC shares his unique insights ...
Podcast

Insight Bites: Optimizing Revenue

Insight Bites: Optimizing Revenue

Check out our mini-masterclasses on how to optimize revenue at your attraction:

Optimizing gift shops

By capturing accurate data, you can understand consumer buyer behaviour at your attraction. How can your optimize your physical store to extend the visitor experience?

Drive E-Commerce Sales

E-commerce allows you to extend your visitor experience beyond just your physical store. How can your attraction develop and scale your e-commerce operations to drive growth?

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Setting up a data function in your visitor attraction? Join Baku Hosoe, Head of ...
Podcast
Data audits don't have to be hard or expensive. With our workbook - bring your s...
Kit
Nancy Proctor weaves together two unique stories: her career intersecting entrep...
Podcast
Data audits don't have to be hard or expensive. With our workbook - bring your s...
Workbook
Data and Insights
Elliot Ferguson, President and CEO of Destination DC shares his unique insights ...
Podcast

Insight Bites: Generating Demand through Marketing

Insight Bites: Generating Demand through Marketing

Check out our mini-masterclasses on how to generate demand via marketing:

Target markets and visitor origin

Find out the different ways to analyze where your visitors come from – and what that tells you about who they are and how they experience their visit. 

Digital reach and engagement

Dive into the online world of organic and sponsored content to explore how your venue reaches and engages audiences digitally.

Online to onsite conversion

Check out innovative new ways to identify the impact of digital engagement on onsite visitation – and how to increase it.

Campaign attribution and ad return

Discover how to attribute success to your marketing efforts, calculating return on ad spend.

Earned media and press monitoring

Whether by free or paid solutions, track media mentions and analyze the impact of your public relations efforts.

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Setting up a data function in your visitor attraction? Join Baku Hosoe, Head of ...
Podcast
Data audits don't have to be hard or expensive. With our workbook - bring your s...
Kit
Nancy Proctor weaves together two unique stories: her career intersecting entrep...
Podcast
Data audits don't have to be hard or expensive. With our workbook - bring your s...
Workbook
Data and Insights
Elliot Ferguson, President and CEO of Destination DC shares his unique insights ...
Podcast

Insight Bites: Visitor Experience

Insight Bites: Visitor Experience

Check out our mini-masterclasses on visitor experience best practices:

Capturing voice of the visitor

An introduction to Net Promoter Score (NPS), how to apply it in visitor attractions and interpreting results.

Analyzing visitor remarks

Using Natural Language Processing (NLP) to interpret freeform visitor remarks for emotions, themes and key topics to improve visitor happiness and engagement. 

Exploring what visitors do onsite

A brief dive into location analytics technologies and how to use these to understand visitor behavior onsite, including dwell time, pathways and repeat visits.

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Setting up a data function in your visitor attraction? Join Baku Hosoe, Head of ...
Podcast
Data audits don't have to be hard or expensive. With our workbook - bring your s...
Kit
Nancy Proctor weaves together two unique stories: her career intersecting entrep...
Podcast
Data audits don't have to be hard or expensive. With our workbook - bring your s...
Workbook
Data and Insights
Elliot Ferguson, President and CEO of Destination DC shares his unique insights ...
Podcast

Insight Bites: Managing Capacity

Insight Bites: Managing Capacity

Check out our mini-masterclasses on how to manage capacity and breaches:

Managing capacity and calculating constraints

We compare the various ways to manage capacity and work how to calculate limits for your venue.

Optimizing capacity

It’s a fine line to balance prevention of breaches while maximizing visitation – we share popular tactics to achieve the best results.

Managing demand with advance passes

Dive into the world of advance pass ticketing as a proactive form of capacity control.

Analyzing attrition

Visitors who book tickets and then don’t show up are a significant draw on visitation and resulting revenue, whether in paid admission or not. Discover how to analyze, mitigate and even prevent no shows.

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Setting up a data function in your visitor attraction? Join Baku Hosoe, Head of ...
Podcast
Data audits don't have to be hard or expensive. With our workbook - bring your s...
Kit
Nancy Proctor weaves together two unique stories: her career intersecting entrep...
Podcast
Data audits don't have to be hard or expensive. With our workbook - bring your s...
Workbook
Data and Insights
Elliot Ferguson, President and CEO of Destination DC shares his unique insights ...
Podcast

Insight Bites: Managing Visitation

Insight Bites: Managing Visitation

Check out our mini-masterclasses on how to visitation at your attraction:

Key visitation metrics

Check out all the Key Performance Indicators (KPIs) for your team to manage.

Benchmarking visitation and recovery

See how to use Dexibit’s unique Recovery Index to work out how your venue is tracking against ‘normal’ in the wake of COVID, then compare to global, local or group cohorts to benchmark. 

Forecasting for planning

An introduction to using machine learning to predict visitation, revenue and more – down to the hour for operational planning and up to a year ahead for strategic planning. 

Analyzing patterns in visitation data

Fun ways to explore your visitor behavior from seasonality to weather and more!

Influences on visitor behavior

Analyze the impact of what’s happening in and around your venue on visitation patterns and what data is available to track tourism, events and more.

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Setting up a data function in your visitor attraction? Join Baku Hosoe, Head of ...
Podcast
Data audits don't have to be hard or expensive. With our workbook - bring your s...
Kit
Nancy Proctor weaves together two unique stories: her career intersecting entrep...
Podcast
Data audits don't have to be hard or expensive. With our workbook - bring your s...
Workbook
Data and Insights
Elliot Ferguson, President and CEO of Destination DC shares his unique insights ...
Podcast

Webinar: Visitor experience innovation for reopening

Webinar: Visitor experience innovation for reopening

Calling all visitor services, operations and experience leaders preparing for reopening – find out how these attractions are preparing in innovative ways to welcome visitors back with laughter and learning while keeping to physical distancing. We talk to the Smithsonian’s National Museum of African American History and Culture, NASA’s Space Center Houston and Monterey Bay Aquarium about what the future holds.

Speakers:

  • David Rosenberg, Vice President Guest Experience, Monterey Bay Aquarium
  • Chance Sanford, Guest Experience Director, Space Center Houston
  • Angie Judge, Chief Executive, Dexibit

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Setting up a data function in your visitor attraction? Join Baku Hosoe, Head of ...
Podcast
Data audits don't have to be hard or expensive. With our workbook - bring your s...
Kit
Nancy Proctor weaves together two unique stories: her career intersecting entrep...
Podcast
Data audits don't have to be hard or expensive. With our workbook - bring your s...
Workbook
Data and Insights
Elliot Ferguson, President and CEO of Destination DC shares his unique insights ...
Podcast

#ReopenRun – visitor point of view and behind the scenes interviews

#ReopenRun – visitor point of view and behind the scenes interviews

As attractions start to open, join Angie and Cece as they explore New Zealand, one of the first countries to reopen, to see how various venues are operating post lockdown for COVID-19 – capturing the visitor point of view plus leadership interviews behind the scenes.
Has your venue reopened? Join us with the hashtag #ReopenRun.

#ReopenRun introduction

To understand the context of the health, economic and regulatory environment these venues are opening into, get a quick download on New Zealand’s COVID-19 approach and results. New Zealand achieved elimination with a hard and fast lockdown and at the time of filming is at ‘Alert Level 2’, whereby businesses and schools operate, but distancing, capacity, contact tracing and other health measures are in place.

Auckland Museum

We’re at Auckland War Memorial Museum Tāmaki Paenga Hira for reopening day and witness the pōwhiri (welcome ceremony). The Museum are using a virtual queue system for capacity and line management plus contact tracing, along with visitor wayfinding controls plus restrictions for exhibitions and interactives. We talk to David Reeves, Director Collections and Research about adapting cultural practices for COVID-19, accessioning during a pandemic and going digital with audience engagement.

Sky Tower

Sky Tower is an observation deck and bungy experience nestled in the Sky City entertainment precinct, complete with restaurants, bars, a hotel and casino. We were impressed by Sky City’s branded health and safety campaign and excellent signage. Plus, we go behind the scenes to talk to Sky Tower Manager William Surya, before taking a leap off the side of the Tower with AJ Hackett’s bungy team!

Rainbows End

Angie and Cece head out to Auckland’s largest theme park, Rainbows End. Chief Executive Officer Karen Crabb explains the thinking behind compulsory Personal Protective Equipment (PPE) for staff, the intricacies of bag checks at a distance, a move to contactless payment and new safe ride procedures for guests.

Eden Park Stadium

Angie and Cece head to Eden Park, New Zealand’s national stadium and home of the All Blacks. Chief Execut