The Museum of Transport and Technology (MOTAT) is New Zealand’s biggest museum of its kind, combining history with innovation in a creative and interactive way. The museum governs two sites over 40 acres, connected by a functioning heritage tram with a busy event schedule.

Their management team were quick to see value in the emerging technology of big data analytics. In this video, Steven Fox, Teina Herzer and Mark Webster discuss how they’re using data for strategic and operational decisions.

Winners of the American Alliance of Museum’s 2020 MUSE Award – Enterprise Technology category.

The National Gallery, London, is working in collaboration with Dexibit to use big data for predictive analytics. This is a new approach for the Gallery whilst it further develops its digital strategy.

We’re helping the Gallery explore how to move beyond simply analysing past visitor experiences in the museum, to employing innovative predictive analytics in forecasting future attendance and visitor engagement. Members of the digital team Chris Michaels, Lawrence Chiles and Emma Harris explain why it matters to them.

This national museum boasts 1.8 million visitors a year – a significant achievement of tourism and repeat visitation amongst Wellington city’s local population of only 490,000.

The Museum’s history, science and art exhibitions are currently undergoing its most significant transformation since its opening back in 1992 on the Museum’s mission to ‘change hearts, change minds and change lives’. This transformation is supported by a full scale digital program complete with the Museum’s own world first incubator Mahuki.

Hear about their data transformation with Alastair Floyd, Director Engagement and Development, together with Clint Elsom, Head of Audience Insights.