Insight Bites: Exhibitions and Events

Insight Bites: Exhibitions and Events

Recording attendance for activities

Options plus a few tips and tricks for how to count visitors in terms of activity attendance and conversion for exhibitions, experiences and events.

Analyzing visitor behavior curves

When does your Fear Of Mission Out (FOMO) behavior typically kick in for your visitors? Find out how to plan ahead for marketing, scheduling and wane.

Simulating exhibitions and more

In a world first, see how Dexibit simulates performance for exhibitions to optimize the schedule and marketing mix for visitation versus revenue.

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Elliot Ferguson, President and CEO of Destination DC shares his unique insights ...
Podcast
Discover how the United States Olympic and Paralympic Museum were able to track ...
Customer Stories
Grab a hot drink and sit back to enjoy this mini masterclass series on managing ...
Insight bites
Exhibitions & Events
Murray Thom and James Blackie from NFT start up Glorious talk about the potentia...
Podcast
Explore key metrics to measure exhibitions and events
Playbook
Exhibitions & Events

Insight Bites: Cultivating Loyalty

Insight Bites: Cultivating Loyalty

Key metrics for membership

If you only manage one metric above all others for leading in loyalty and measuring performance for membership, make sure it’s this one!

Discover your magic formula for loyalty

What really matters to your members when making a decision to renew or cancel their membership? Find out a catchy formula to share this insight with your team.

Calculating Life Time Value (LTV)

Find out what metrics you need to know and how to calculate Life Time Value (LTV) for members.

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Elliot Ferguson, President and CEO of Destination DC shares his unique insights ...
Podcast
Discover how the United States Olympic and Paralympic Museum were able to track ...
Customer Stories
Grab a hot drink and sit back to enjoy this mini masterclass series on managing ...
Insight bites
Exhibitions & Events
Murray Thom and James Blackie from NFT start up Glorious talk about the potentia...
Podcast
Explore key metrics to measure exhibitions and events
Playbook
Exhibitions & Events

Insight Bites: Optimizing Revenue

Insight Bites: Optimizing Revenue

Check out our mini-masterclasses on how to optimize revenue at your attraction:

Optimizing gift shops

By capturing accurate data, you can understand consumer buyer behaviour at your attraction. How can your optimize your physical store to extend the visitor experience?

Drive E-Commerce Sales

E-commerce allows you to extend your visitor experience beyond just your physical store. How can your attraction develop and scale your e-commerce operations to drive growth?

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Elliot Ferguson, President and CEO of Destination DC shares his unique insights ...
Podcast
Discover how the United States Olympic and Paralympic Museum were able to track ...
Customer Stories
Grab a hot drink and sit back to enjoy this mini masterclass series on managing ...
Insight bites
Exhibitions & Events
Murray Thom and James Blackie from NFT start up Glorious talk about the potentia...
Podcast
Explore key metrics to measure exhibitions and events
Playbook
Exhibitions & Events

Insight Bites: Generating Demand through Marketing

Insight Bites: Generating Demand through Marketing

Check out our mini-masterclasses on how to generate demand via marketing:

Target markets and visitor origin

Find out the different ways to analyze where your visitors come from – and what that tells you about who they are and how they experience their visit. 

Digital reach and engagement

Dive into the online world of organic and sponsored content to explore how your venue reaches and engages audiences digitally.

Online to onsite conversion

Check out innovative new ways to identify the impact of digital engagement on onsite visitation – and how to increase it.

Campaign attribution and ad return

Discover how to attribute success to your marketing efforts, calculating return on ad spend.

Earned media and press monitoring

Whether by free or paid solutions, track media mentions and analyze the impact of your public relations efforts.

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Elliot Ferguson, President and CEO of Destination DC shares his unique insights ...
Podcast
Discover how the United States Olympic and Paralympic Museum were able to track ...
Customer Stories
Grab a hot drink and sit back to enjoy this mini masterclass series on managing ...
Insight bites
Exhibitions & Events
Murray Thom and James Blackie from NFT start up Glorious talk about the potentia...
Podcast
Explore key metrics to measure exhibitions and events
Playbook
Exhibitions & Events

Insight Bites: Visitor Experience

Insight Bites: Visitor Experience

Check out our mini-masterclasses on visitor experience best practices:

Capturing voice of the visitor

An introduction to Net Promoter Score (NPS), how to apply it in visitor attractions and interpreting results.

Analyzing visitor remarks

Using Natural Language Processing (NLP) to interpret freeform visitor remarks for emotions, themes and key topics to improve visitor happiness and engagement. 

Exploring what visitors do onsite

A brief dive into location analytics technologies and how to use these to understand visitor behavior onsite, including dwell time, pathways and repeat visits.

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Elliot Ferguson, President and CEO of Destination DC shares his unique insights ...
Podcast
Discover how the United States Olympic and Paralympic Museum were able to track ...
Customer Stories
Grab a hot drink and sit back to enjoy this mini masterclass series on managing ...
Insight bites
Exhibitions & Events
Murray Thom and James Blackie from NFT start up Glorious talk about the potentia...
Podcast
Explore key metrics to measure exhibitions and events
Playbook
Exhibitions & Events

Insight Bites: Managing Capacity

Insight Bites: Managing Capacity

Check out our mini-masterclasses on how to manage capacity and breaches:

Managing capacity and calculating constraints

We compare the various ways to manage capacity and work how to calculate limits for your venue.

Optimizing capacity

It’s a fine line to balance prevention of breaches while maximizing visitation – we share popular tactics to achieve the best results.

Managing demand with advance passes

Dive into the world of advance pass ticketing as a proactive form of capacity control.

Analyzing attrition

Visitors who book tickets and then don’t show up are a significant draw on visitation and resulting revenue, whether in paid admission or not. Discover how to analyze, mitigate and even prevent no shows.

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Elliot Ferguson, President and CEO of Destination DC shares his unique insights ...
Podcast
Discover how the United States Olympic and Paralympic Museum were able to track ...
Customer Stories
Grab a hot drink and sit back to enjoy this mini masterclass series on managing ...
Insight bites
Exhibitions & Events
Murray Thom and James Blackie from NFT start up Glorious talk about the potentia...
Podcast
Explore key metrics to measure exhibitions and events
Playbook
Exhibitions & Events

Insight Bites: Managing Visitation

Insight Bites: Managing Visitation

Check out our mini-masterclasses on how to visitation at your attraction:

Key visitation metrics

Check out all the Key Performance Indicators (KPIs) for your team to manage.

Benchmarking visitation and recovery

See how to use Dexibit’s unique Recovery Index to work out how your venue is tracking against ‘normal’ in the wake of COVID, then compare to global, local or group cohorts to benchmark. 

Forecasting for planning

An introduction to using machine learning to predict visitation, revenue and more – down to the hour for operational planning and up to a year ahead for strategic planning. 

Analyzing patterns in visitation data

Fun ways to explore your visitor behavior from seasonality to weather and more!

Influences on visitor behavior

Analyze the impact of what’s happening in and around your venue on visitation patterns and what data is available to track tourism, events and more.

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Elliot Ferguson, President and CEO of Destination DC shares his unique insights ...
Podcast
Discover how the United States Olympic and Paralympic Museum were able to track ...
Customer Stories
Grab a hot drink and sit back to enjoy this mini masterclass series on managing ...
Insight bites
Exhibitions & Events
Murray Thom and James Blackie from NFT start up Glorious talk about the potentia...
Podcast
Explore key metrics to measure exhibitions and events
Playbook
Exhibitions & Events

Webinar: Visitor experience innovation for reopening

Webinar: Visitor experience innovation for reopening

Calling all visitor services, operations and experience leaders preparing for reopening – find out how these attractions are preparing in innovative ways to welcome visitors back with laughter and learning while keeping to physical distancing. We talk to the Smithsonian’s National Museum of African American History and Culture, NASA’s Space Center Houston and Monterey Bay Aquarium about what the future holds.

Speakers:

  • David Rosenberg, Vice President Guest Experience, Monterey Bay Aquarium
  • Chance Sanford, Guest Experience Director, Space Center Houston
  • Angie Judge, Chief Executive, Dexibit

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Elliot Ferguson, President and CEO of Destination DC shares his unique insights ...
Podcast
Discover how the United States Olympic and Paralympic Museum were able to track ...
Customer Stories
Grab a hot drink and sit back to enjoy this mini masterclass series on managing ...
Insight bites
Exhibitions & Events
Murray Thom and James Blackie from NFT start up Glorious talk about the potentia...
Podcast
Explore key metrics to measure exhibitions and events
Playbook
Exhibitions & Events

#ReopenRun – visitor point of view and behind the scenes interviews

#ReopenRun – visitor point of view and behind the scenes interviews

As attractions start to open, join Angie and Cece as they explore New Zealand, one of the first countries to reopen, to see how various venues are operating post lockdown for COVID-19 – capturing the visitor point of view plus leadership interviews behind the scenes.
Has your venue reopened? Join us with the hashtag #ReopenRun.

#ReopenRun introduction

To understand the context of the health, economic and regulatory environment these venues are opening into, get a quick download on New Zealand’s COVID-19 approach and results. New Zealand achieved elimination with a hard and fast lockdown and at the time of filming is at ‘Alert Level 2’, whereby businesses and schools operate, but distancing, capacity, contact tracing and other health measures are in place.

Auckland Museum

We’re at Auckland War Memorial Museum Tāmaki Paenga Hira for reopening day and witness the pōwhiri (welcome ceremony). The Museum are using a virtual queue system for capacity and line management plus contact tracing, along with visitor wayfinding controls plus restrictions for exhibitions and interactives. We talk to David Reeves, Director Collections and Research about adapting cultural practices for COVID-19, accessioning during a pandemic and going digital with audience engagement.

Sky Tower

Sky Tower is an observation deck and bungy experience nestled in the Sky City entertainment precinct, complete with restaurants, bars, a hotel and casino. We were impressed by Sky City’s branded health and safety campaign and excellent signage. Plus, we go behind the scenes to talk to Sky Tower Manager William Surya, before taking a leap off the side of the Tower with AJ Hackett’s bungy team!

Rainbows End

Angie and Cece head out to Auckland’s largest theme park, Rainbows End. Chief Executive Officer Karen Crabb explains the thinking behind compulsory Personal Protective Equipment (PPE) for staff, the intricacies of bag checks at a distance, a move to contactless payment and new safe ride procedures for guests.

Eden Park Stadium

Angie and Cece head to Eden Park, New Zealand’s national stadium and home of the All Blacks. Chief Executive Officer, Nick Sautner shares with us the joy of seeing a near 40,000 tickets sold ahead of the opening game of the new post COVID-19 rugby season as New Zealand stadiums are first in the world to welcome near sell out crowds.

MOTAT

For the kid in all of us, Cece climbs all over MOTAT to explore every inch of its visitor experience across two sites after a staged reopening, navigating a split ticket and multi site contact tracing. Plus, we talk to Sarah Somerville, Public Programmes Manager about offer repricing, education programs, older volunteers, touch interactives … and MOTAT’s genius drive in movies!

Auckland Zoo

We visit Auckland Zoo who are celebrating near normal visitation just a couple of weeks into reopening. Virtual queues are no longer needed and the physical distancing signage has gone, but we talked to Phil McGowan, Head of Visitor Experience & Business Performance, (accompanied by a few cheeky Kea) about operational measures the Zoo transitioned through, staff and visitor feedback and visitation trends for this outdoor venue in their first holiday weekend. Plus, Cece gets up close with the Zoo’s pride and joy.

SEALIFE Kelly Tarltons

SEALIFE Kelly Tarltons is an underground aquarium on Auckland’s waterfront with a rich history, where the team have done an outstanding job of communicating expectations to guests and optimizing capacity using visitor journey flow. Cece gets up close with a few feathered friends on the ice and catches up with General Manager Dan Henderson on the Aquarium’s operations over lockdown and lessons learned from the Merlin Entertainments family.

Auckland Art Gallery

When New Zealand reopened, not all venues decided to open straight away, with Auckland Art Gallery Toi o Tāmaki being one of those. As the Gallery announced its reopening for 13th June, Cece gets an inside peek at what awaits its visitors and discusses leadership considerations and the future of blockbuster exhibitions with Director Kirsten Paisley.

 

Auckland Library

Cece heads into the Auckland Library Ngā Pātaka Kōrero o Tāmaki Makaurau to ask what happens to books when we return them, to hear about how librarians have been checking up on the elderly during lockdown and to peek into the Library’s basement! Plus, hear about resource balancing for librarians on reopening, physically distancing shelves and continuing online innovation with Rhion Munro, Team Leader – Unique Experiences.

Stardome Observatory

On the eve of their reopening, Stardome Chief Executive, Victoria Travers, talks to Cece about cultural, celestial and community considerations around reopening – plus the practicalities of planetarium theatre timed seating, prioritizing school tours and dealing with touch exhibitions.

LIVE: Reopening benchmarks

This session was broadcast on Tues 23 June, 4PM EST.

With many venues around the world reopening, visitation levels are not what they used to be. Join Angie Judge, Chief Executive, as she presents findings from Dexibit’s big data analytics solution. Discover how your venue’s performance compares to other reopened attractions, regional trends, trends by attraction type and what to expect as reopening continues.

LIVE: Ask us anything

This session was broadcast on 3 June, 4PM EST.

Angie and Cece answer the FAQ we get from our #ReopenRun. From capacity management, protective equipment, creative signage, and cleaning schedules to hand sanitizer – they talk about it all!

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Elliot Ferguson, President and CEO of Destination DC shares his unique insights ...
Podcast
Discover how the United States Olympic and Paralympic Museum were able to track ...
Customer Stories
Grab a hot drink and sit back to enjoy this mini masterclass series on managing ...
Insight bites
Exhibitions & Events
Murray Thom and James Blackie from NFT start up Glorious talk about the potentia...
Podcast
Explore key metrics to measure exhibitions and events
Playbook
Exhibitions & Events

Webinar: Building new attractions in a pandemic

Webinar: Building new attractions in a pandemic

Leaders from the U.S. Olympic & Paralympic Museum, National Museum of the United States Army and Weta Workshop share how COVID-19 has impacted their new build attractions and Location Based Experiences. From building world class visitor experiences and shaping operational procedures to pivoting opening schedules amidst the crisis, our speakers share stories and learnings that resonate with both new build and established attractions alike.

Speakers:

  • Tammy Call, Director, National Museum of the US Army
  • Jake Downing, Head of Tourism, Weta Workshop
  • Robert E Brady, VP Museum Operations, US Olympic and Paralympic Museum
  • Angie Judge, Chief Executive, Dexibit

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Elliot Ferguson, President and CEO of Destination DC shares his unique insights ...
Podcast
Discover how the United States Olympic and Paralympic Museum were able to track ...
Customer Stories
Grab a hot drink and sit back to enjoy this mini masterclass series on managing ...
Insight bites
Exhibitions & Events
Murray Thom and James Blackie from NFT start up Glorious talk about the potentia...
Podcast
Explore key metrics to measure exhibitions and events
Playbook
Exhibitions & Events

Webinar: Planning for an uncertain future

Webinar: Planning for an uncertain future

 

Join Diana Pan, Chief Technology Officer Museum of Modern Art (MoMA) in New York together with Angie Judge, Chief Executive Dexibit and Pip Gilbert, VP Product Dexibit on how to use scenario simulation modelling to inform decisions for future planning.

Speakers:

  • Diana Pan, Chief Technology Officer, Museum of Modern Art (MoMA)
  • Angie Judge, Chief Executive, Dexibit
  • Pip Gilbert, VP Product, Dexibit

Want to learn more about Dexibit?

Talk to one of our team to hear more about bringing big data analytics to your visitor attraction

Featured Resources

Discover industry leading resources for visitor attractions professionals

Elliot Ferguson, President and CEO of Destination DC shares his unique insights ...
Podcast
Discover how the United States Olympic and Paralympic Museum were able to track ...
Customer Stories
Grab a hot drink and sit back to enjoy this mini masterclass series on managing ...
Insight bites
Exhibitions & Events
Murray Thom and James Blackie from NFT start up Glorious talk about the potentia...
Podcast
Explore key metrics to measure exhibitions and events
Playbook
Exhibitions & Events

Webinar: View from the other side – reopenings in Asia

Webinar: View from the other side – reopenings in Asia