Insights from Black Friday and Cyber Monday revenue data across Dexibit’s portfolio of visitor attractions.

Insights from per cap revenue data across Dexibit’s portfolio of visitor attractions.

Insights from revenue recovery data across Dexibit’s portfolio of visitor attractions.

Insights from negative remarks gathered from online reviews across Dexibit’s portfolio of visitor attractions.

Data and examples from positive remarks gathered from online reviews across Dexibit’s portfolio of visitor attractions.

Visitor happiness data gathered from online reviews across Dexibit’s portfolio of visitor attractions.

It is not uncommon for the various markets of the US to operate almost independently from one another, and this proved true once again during the pandemic.

Understanding how your venue’s visitation measures against a pre pandemic baseline helps add context for how the year is unfolding. It’s also useful if you’re thinking about your future goals and as a point of comparison with industry.

Between visitor attractions globally, cultural institutions and commercial venues have experienced very different recovery rates, likely driven by a combination of risk profiles from management operating decisions around opening restrictions and by visitor behaviors in their likelihood to visit.

In the highly seasonal business of visitor attractions, not all school holidays were created equal. It’s important to understand the nuances of how various school holidays perform when comparing visitation results.

Understanding how the impact at your venue compares with the attractions sector globally provides useful context for identifying growth opportunities and setting goals.