Articles - Dexibit

The pocket guide to retail analytics in visitor attractions

Here, we dissect the top Key Performance Indicators (KPIs) for retail analytics in visitor attractions, metrics to manage in reporting and insights to explore to increase visitor upsells.

Webinar: Writing queries in Dexibit

At Dexibit, we’ve begun to introduce a new query language called DxQL to our visualisations to help you discover new insights.

Dexibit query language dxql

Webinar: Forecasting with AI

In this webinar, we’ll take you through how to forecast with machine learning – how it works, how to inspect accuracy and how to use forecasts in your operation.

data stories tips and tricks

DATA: How are visitor attractions growing?

With visitor attractions having returned to normal visitation compared to pre pandemic, the question for 2023 is – are they now growing?

Data bits growth Recovery Visitation YoY

Sketching data storyboards

How to sketch out a data storyboard to shape a problem or challenge with data.

data stories storyboards

Webinar: Designing data stories

In this webinar, we’ll take you through the journey of data story design and share our top tips and tricks for packaging and presenting data stories to share with your team and leadership.

data stories tips and tricks

How to measure dwell time in visitor attractions

We’re often asked about different options for measuring visitor dwell times… one of those elusive yet insightful metrics on visitor experience and behavior.

Dwell time Location analytics

Leading data at scale

Leading data programs across distributed teams presents many opportunities and challenges over and above those of individual venues.

enterprise government Multiple locations

Revenue assurance: preventing revenue leaks

Revenue assurance involves monitoring and plugging revenue leaks in visitor attractions, ensuring that revenue is accurately recorded and collected. Some common areas to check for leaks include ticket scanning, legacy discounts, staff discounts, and members lending their passes to others.

Auditing Revenue assurance

Comparable metrics across multiple locations

Measuring the performance of visitor attractions with multiple locations can be a challenge given each can be different on the ground. We look at KPIs that stand up to comparability.

KPIs Multiple locations

Beyond per caps: commercial metrics for visitor attractions

When it comes to analyzing visitor attraction data, per caps only tell part of the story. By diving deeper into metrics like commercial conversion rates and average order value, leaders can uncover valuable insights to improve their commercial operations.

Auxillary revenue Commercial metrics Food and beverage Per caps Retail

DATA: What are typically popular times?

Insights from popular days and times, across Dexibit’s portfolio of visitor attractions.

Dear Dexibit: How do you spread demand outside popular times?

Is your visitation attraction pumping at midday on a Saturday, then dead during the week? It’s possible to fill traditionally quiet times and grow demand while spreading capacity.

DATA: What impact is the recession having on memberships?

Insights from memberships and season passes showing the comparative impact of the recession and pandemic, across Dexibit’s portfolio of visitor attractions.

Data bits Members Season passes

New year, new… UI

The new year has brought some exciting new changes to Dexibit’s app. Here’s a look at some of the user interface changes we’ve made with Dexibit’s Design Director, Daniel Jordan.

DATA: Does Black Friday matter for visitor attractions?

Insights from Black Friday and Cyber Monday revenue data across Dexibit’s portfolio of visitor attractions.

Data bits

DATA: How does per cap revenue differ over time?

Insights from per cap revenue data across Dexibit’s portfolio of visitor attractions.

Data bits

DATA: Was 2022 a normal year for revenue in attractions?

Insights from revenue recovery data across Dexibit’s portfolio of visitor attractions.

Data bits

DATA: What do visitors complain about?

Insights from negative remarks gathered from online reviews across Dexibit’s portfolio of visitor attractions.

Data bits

DATA: What do happy visitors say?

Data and examples from positive remarks gathered from online reviews across Dexibit’s portfolio of visitor attractions.

Data bits

DATA: How happy are visitors?

Visitor happiness data gathered from online reviews across Dexibit’s portfolio of visitor attractions.

Data bits

DATA: East versus west – how does visitation recovery differ geographically?

It is not uncommon for the various markets of the US to operate almost independently from one another, and this proved true once again during the pandemic.

Data bits

DATA: How are visitor attractions recovering post pandemic?

Understanding how your venue’s visitation measures against a pre pandemic baseline helps add context for how the year is unfolding. It’s also useful if you’re thinking about your future goals and as a point of comparison with industry.

Data bits

DATA: Cultural versus commercial – which attractions segment is recovering faster?

Between visitor attractions globally, cultural institutions and commercial venues have experienced very different recovery rates, likely driven by a combination of risk profiles from management operating decisions around opening restrictions and by visitor behaviors in their likelihood to visit.

Data bits

Behind the scenes in product delivery at Dexibit

Curious about how we manage our product at Dexibit? Here’s a look from behind the scenes at our contemporary product best practices with Dexibit’s Product Director, Veronika Gower.

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