Articles - Dexibit

Leaving truth on the table?

Smooth data meetings aren’t a sign of alignment. They can also be a sign people don’t feel safe to say what they really think – or worse, that they don’t understand, from fear of what others might judge of them if they were to speak up.

Webinar: Forecasting and planning

How to support strategic and operational planning with machine learning forecasts to predict visitation and more.

ai forecast machine learning plan predict

Webinar: Add and live edit data

We work through uploading and editing data of any kind, and configuring your data’s semantic layer all the way through to a visualization.

csv manual spreadsheet tsv upload

Webinar: Dashboard design tips and tricks

Learn all the latest tips and tricks for designing beautiful, easy to understand dashboards and reports for others in your team.

dashboard data stories design layout report style

Annual membership or season pass design case studies

To showcase how meaningful design tips and tricks are when thinking about your annual membership or season pass product, pricing and promotion, we look at different elements from case studies across the visitor attractions sector.

annual member season pass subscriber

Tips and tricks for annual membership or season pass design

Creating a successful annual membership or season pass program for visitor attractions requires thoughtful design, pricing, and user experience strategies.

annual member season pass subscriber

General admission pricing benchmarks

With inflationary conditions over the past few years, we look at common general admission pricing and variances between ticket types, geographic locations and market segments.

GA general admission Price pricing

Webinar: Benchmarks for 2024/2025

Highlights as we look across the year in review for benchmarks on growth, pricing and happiness and tips on how to explore or even create benchmarking data in Dexibit.

benchmarks growth happiness Price pricing satisfaction Visitation visitor feedback voice of the visitor

2024 in review: what happened?

A look at visitation year on year growth trends and influences for 2024, a year marked by turbulence and transformation.

2024 Visitation visitor attractions year on year growth

Webinar: Multi tenancy versus sharing

Learn how to tenant and share data, dashboards and reports across your organization, including for multiple locations.

multi tenancy Multiple locations publishing sharing

IAAPA tech panel: operational efficiency with data and AI

IAAPA tech panel on stage set against the IAAPA expo crowd

Speakers Adrian Thompson (Merlin Entertainments), Angie Judge (Dexibit), Ali Vahabzadeh (Safari AI) and Owen Jones (CmdCentr) provide a deep dive into the benefits, challenges and future of digital transformation, with a LEGOLAND case study.

dexibit IAAPA legoland rides rollercoaster voice of the visitor

Understanding booking behaviors

A visitor at home booking their ticket online, on their cell.

Booking lead time, or how far in advance a visitor books their ticket, is not a metric available in most ticketing systems. Calculate it dynamically in Dexibit to analyze booking behavior.

advance pass booking lead time

How to connect the member experience through data

When it comes to managing the visitor experience for loyalty, there’s a lot of data insight that helps to convert, retain and increase the value of members or season pass holders.

CRM customer loyalty member season pass

Webinar: Semantic layer

Dexibit’s semantic layer abstracts, simplifies and standardizes data across your vendors and domains. Learn about how this connective tissue works.

semantic layer

Planning for data when building a new attraction

Building a new attraction? Find out what you’ll need data wise, and when.

construction launch new build opening

Webinar: Writing queries

A beginner’s guide on writing queries to slice and dice your data.

derived metrics dxql queries SQL transformation

What not to ask on your visitor exit survey

We often see survey data with unnecessary questions.

Survey real estate is precious: surveys are expensive to execute, you only get so many responses and there’s only so many questions you can ask at a time.

So use your real estate wisely by avoiding asking things that can be answered elsewhere.

evaluation exit survey qualitative visitor survey

How to operationalize forecasts with machine learning

With AI, predictions can be made faster, with less work, while improving accuracy. How will your team use them?

ai forecast goals machine learning ML planning plans targets

Webinar: Google Analytics for web

When to work with Google Analytics data in Dexibit, why and how.

GA4 Google universal analytics web

Webinar: Contrast, compare, correlate

How to bring together multiple data sets into different visualizations for analysis.

compare contrast correlate multiple data series

Webinar: Analyzing weather

How to visualize and analyze weather for dashboards, reports and insights.

Weather

Webinar: Transparency and control with the Data Explorer

For system administrators and data owners, we dive deep into the behind the scenes world of data to achieve transparency and control across your data landscape.

explorer transformation

Webinar: Emotions in the voice of the visitor

We dig into tone, emotion, topic, theme, actionability and more using AI across freeform visitor feeedback

ChatGPT emotion evaluation feedback LLM NLG NLP NPS sentiment surveys

Webinar: Powering insights with derived metrics

Curious about generative AI and its role in data analytics? We’ve just launched AI Query Assist. At the click of a magic wand, turn your words into DxQL for insight to answer any question.

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Webinar: From question to query with AI Query Assist

Curious about generative AI and its role in data analytics? We’ve just launched AI Query Assist. At the click of a magic wand, turn your words into DxQL for insight to answer any question.

ai dxql Generative query Query Assist

AI at the leadership table in visitor attractions

What the age of generative AI means for leadership teams in visitor attractions, cultural and commercial.

ai ChatGPT generative AI

Behind the scenes: how we shipped AI Query Assist

IBM Machines, Computer Science Museum, California

Ravi Chandra, Chief Product & Technology Officer at Dexibit reflects on the team’s experience discovering, designing and going to market with generative AI.

ai Generative Tech blog

Webinar: Almanac tips and tricks

The almanac is a calendar of what’s on in and around your location, used for context, machine learning and insight. Learn how to get the most from yours.

Almanac calendar what's on

Webinar: Planning with AI

Tune in to hear from Victoria Alogna, Lead Data Scientist at Dexibit to hear about the latest in machine learning developments in Dexibit, and how to use AI in forecasting and planning.

ai artificial intelligence Forecasting machine learning planning

The pocket guide to ticketing analytics in visitor attractions

Here, we dissect the top Key Performance Indicators (KPIs) for retail analytics in visitor attractions, metrics to manage in reporting and insights to explore to increase visitor upsells.

admission attendance Ticket

Webinar: Ticketing analytics in Dexibit

What does best in class ticketing analytics look like for visitor attractions? Learn key metrics and novel insights.

Dexibit query language dxql Ticket

Webinar: Retail analytics in Dexibit

Managing retail stores, food and beverage or other auxillary revenue in a visitor attraction, including with third parties? Tune in with Veronika Skyrpal for the latest in retail analytics with Dexibit.

Dexibit query language dxql

The pocket guide to retail analytics in visitor attractions

Here, we dissect the top Key Performance Indicators (KPIs) for retail analytics in visitor attractions, metrics to manage in reporting and insights to explore to increase visitor upsells.

auxillary F+B Retail

Webinar: Writing queries in Dexibit

At Dexibit, we’ve begun to introduce a new query language called DxQL to our visualisations to help you discover new insights.

Dexibit query language dxql

Webinar: Forecasting with AI

In this webinar, we’ll take you through how to forecast with machine learning – how it works, how to inspect accuracy and how to use forecasts in your operation.

data stories tips and tricks

DATA: How are visitor attractions growing?

With visitor attractions having returned to normal visitation compared to pre pandemic, the question for 2023 is – are they now growing?

Data bits growth Recovery Visitation YoY

Sketching data storyboards

How to sketch out a data storyboard to shape a problem or challenge with data.

data stories storyboards

Webinar: Designing data stories

In this webinar, we’ll take you through the journey of data story design and share our top tips and tricks for packaging and presenting data stories to share with your team and leadership.

data stories tips and tricks

How to measure dwell time in visitor attractions

We’re often asked about different options for measuring visitor dwell times… one of those elusive yet insightful metrics on visitor experience and behavior.

Dwell time Location analytics

Leading data at scale

Leading data programs across distributed teams presents many opportunities and challenges over and above those of individual venues.

enterprise government Multiple locations

Revenue assurance: preventing revenue leaks

Revenue assurance involves monitoring and plugging revenue leaks in visitor attractions, ensuring that revenue is accurately recorded and collected. Some common areas to check for leaks include ticket scanning, legacy discounts, staff discounts, and members lending their passes to others.

Auditing Revenue assurance

Comparable metrics across multiple locations

Measuring the performance of visitor attractions with multiple locations can be a challenge given each can be different on the ground. We look at KPIs that stand up to comparability.

KPIs Multiple locations

Beyond per caps: commercial metrics for visitor attractions

When it comes to analyzing visitor attraction data, per caps only tell part of the story. By diving deeper into metrics like commercial conversion rates and average order value, leaders can uncover valuable insights to improve their commercial operations.

Auxillary revenue Commercial metrics Food and beverage Per caps Retail

DATA: What are typically popular times?

Insights from popular days and times, across Dexibit’s portfolio of visitor attractions.

Dear Dexibit: How do you spread demand outside popular times?

Is your visitation attraction pumping at midday on a Saturday, then dead during the week? It’s possible to fill traditionally quiet times and grow demand while spreading capacity.

DATA: What impact is the recession having on memberships?

Insights from memberships and season passes showing the comparative impact of the recession and pandemic, across Dexibit’s portfolio of visitor attractions.

Data bits Members Season passes

New year, new… UI

The new year has brought some exciting new changes to Dexibit’s app. Here’s a look at some of the user interface changes we’ve made with Dexibit’s Design Director, Daniel Jordan.

DATA: Does Black Friday matter for visitor attractions?

Insights from Black Friday and Cyber Monday revenue data across Dexibit’s portfolio of visitor attractions.

Data bits

DATA: How does per cap revenue differ over time?

Insights from per cap revenue data across Dexibit’s portfolio of visitor attractions.

Data bits

DATA: Was 2022 a normal year for revenue in attractions?

Insights from revenue recovery data across Dexibit’s portfolio of visitor attractions.

Data bits

DATA: What do visitors complain about?

Insights from negative remarks gathered from online reviews across Dexibit’s portfolio of visitor attractions.

Data bits

DATA: What do happy visitors say?

Data and examples from positive remarks gathered from online reviews across Dexibit’s portfolio of visitor attractions.

Data bits

DATA: How happy are visitors?

Visitor happiness data gathered from online reviews across Dexibit’s portfolio of visitor attractions.

Data bits

DATA: East versus west – how does visitation recovery differ geographically?

It is not uncommon for the various markets of the US to operate almost independently from one another, and this proved true once again during the pandemic.

Data bits

DATA: How are visitor attractions recovering post pandemic?

Understanding how your venue’s visitation measures against a pre pandemic baseline helps add context for how the year is unfolding. It’s also useful if you’re thinking about your future goals and as a point of comparison with industry.

Data bits

DATA: Cultural versus commercial – which attractions segment is recovering faster?

Between visitor attractions globally, cultural institutions and commercial venues have experienced very different recovery rates, likely driven by a combination of risk profiles from management operating decisions around opening restrictions and by visitor behaviors in their likelihood to visit.

Data bits

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